Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Thorough research, references, and detailed proposals aid in finding the right PR agency.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Marketing Craftmanship

JANUARY 25, 2012

Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications. Corporate relations is a management function.

Public Relations 100

Public Relations PR Paid Search Agency Opinions 100

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Press Releases. Social Media.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 275

Stats Advertising Agencies Paid Search Agency Work Management 275

Martech

APRIL 4, 2023

How will these changes affect agencies? “I I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Creative work at agencies. “In-house I think that’s naïve, personally.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 114

Search Engine Journal

SEPTEMBER 15, 2021

Is your agency working on marketing, advertising, public relations, or media campaigns? Agency Awards. Agencies: Enter the U.S. Agency Awards Before Midnight Friday appeared first on Search Engine Journal. Enter the U.S. Learn how here. The post U.S.

Advertising Agencies 88

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 88

Walker Sands

JANUARY 12, 2023

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. 5000 list of fastest-growing companies every year for the past decade.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. Since March 2021, accelerate agency has helped Dialpad increase its non-branded organic weekly traffic value by a staggering 4,130%. Our founder and CEO Nick Brown led the celebrations.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. Since March 2021, accelerate agency has helped Dialpad increase its non-branded organic weekly traffic value by a staggering 4,130%. Our founder and CEO Nick Brown led the celebrations.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. I really couldn’t be more thrilled.” I really couldn’t be more thrilled.”

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. I really couldn’t be more thrilled.” I really couldn’t be more thrilled.”

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. Independent Agency of the Year. Innovative Agency of the Year.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. Since March 2021, accelerate agency has helped Dialpad increase its non-branded organic weekly traffic value by a staggering 4,130%. Our founder and CEO Nick Brown led the celebrations.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Marketing AI 124

Marketing AI Paid Search Agency Work Management Marketing Management 124

Bluetext

MAY 27, 2019

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. PR was once universally recognized as the bread and butter for communications activities, the core element of any marketing program.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

Convince & Convert

FEBRUARY 22, 2017

When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support. 3 Reasons Agencies are Going to Flourish. Is that an indictment of the power and effectiveness of social as a marketing tactic overall? But now, it’s all different.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. Whether you’re looking for a long- or short-term partner, hiring an agency is a big investment.

Work Management 88

Work Management Marketing Management Paid Social Agency Advertising Agencies 88

QuanticMind

APRIL 9, 2020

Unless you have a large business with a substantial marketing team, it’s impossible to have all the expertise you need in-house. In today’s world of multichannel marketing, there are simply too many areas to focus on and different ways to optimize. The digital marketing landscape is constantly changing. Skip the learning curve

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

BOP Design

JUNE 9, 2020

Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. While this list isn’t an extensive list of questions, it does provide a standard list so you can accurately compare various agencies and look at apples to apples rather than oranges to apples. Ask What They Outsource?

Marketing Agencies 2 77

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 77

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. That’s not over.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Hubspot

MAY 10, 2019

In everyday conversation, the definition of marketing firm versus agency doesn't matter all that much -- but, nowadays, most people aren't relying on conversation alone when looking for help from a business. For this reason, it's vital you know whether you need to search "marketing firm" or "marketing agency".

Advertising Agencies 77

Advertising Agencies Paid Search Agency Ad Agencies Ad brokers 77

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. According to Shama Kabani, author of The Zen of Social Media Marketing , a negative review need not ruin your business’s integrity. While social media may not be changing everything about public relations, it’s definitely adding a new layer of interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. Objectives. web, email, blog, video).

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

SmartBug Media

JULY 28, 2021

Over the course of my career, I’ve seen the best digital marketing strategies consist of a solid balance between earned, owned, and paid media. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. You may ask yourself, “What is earned versus owned versus paid media?” Let’s define each one.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

KoMarketing Associates

APRIL 24, 2017

As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future. About 47 percent of PR agency professionals said the same. Their counterparts – marketing professionals – appeared to agree with their projections.

PR 120

PR Public Relations DemandBase Advertising Agencies 120

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

Sharpspring

MARCH 31, 2021

Let’s take a look and the top 5 revenue streams for agencies working in today’s complicated market. First, we’ll touch on the different kinds of revenue streams, then we’ll give you the list of the top five that work best for many agencies. It allows you to grow your business to keep up with the market.

Advertising Agencies 56

Advertising Agencies Paid Search Agency Ad Agencies Work Management 56

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Sprout Social

JUNE 24, 2019

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. The High Road Agency. Arcane Digital. B Squared Media. Fifty & Five. Bien Media.

Advertising Agencies 67

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 67

Walker Sands

DECEMBER 4, 2023

They are both excited about the opportunity to lead the agency together and I have full confidence that Walker Sands will continue to thrive under their leadership. Dave Parro, Co-CEO: Since joining Walker Sands in 2012, Dave has been instrumental in facilitating our expansion to sustain the agency’s rapid growth.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Public Relations Advertising Agencies 59

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Martech

JULY 21, 2023

While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. The mood is noticeably warmer toward AI in marketing specifically.

Marketing AI 92

Marketing AI Marketing Leads Advertising Agencies Generation 92

Bluetext

APRIL 15, 2024

Specific to public sector-focused enterprises, Washington Technology summarized a number of CGO appointments across a broad range of government contractors and Federal IT providers, including Aptive Resources, cBEYONData, Electrosoft, RavenTek and Navistar Defense. CMOs often migrate to a CGO role. The CGO mission Why a CGO?

Advertising Agencies 44

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 44

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150