Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

SendinBlue

AUGUST 24, 2020

Advanced insights mean you can track activity on your website to better understand visitor behavior and trigger automations. Marketo is known as a lead management tool, but it covers pretty much every part of marketing. Pricing: there is a free plan for up to 250 contacts. After that, prices start at $20 per month.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

ClickZ

OCTOBER 22, 2020

It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. 5 Active Campaign.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. three Web site visits in two days).

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Hubspot is probably both the most active and most popular blog of this list. Market2Lead Marketing Automation and Lead Management blog. This is my new discovery. Hubspot Internet Marketing Blog. Silverpop Engage B2B Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Conversica

OCTOBER 9, 2018

Keep your list fresh and active! . Sales enablement tools leveraging conversational AI, such as Conversica’s AI Assistant , can help improve lead scoring for leads in marketing automation software such as Marketo, Pardot and Eloqua, and are easily integrated with Salesforce. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I’m sure I forgot a few. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

APRIL 21, 2009

This makes sense to a certain degree, since a demand generation system allows vastly more activity, specified in more detail, than was possible without one. Tags: system implementation demand generation marketing automation lead management. The obvious answer is “it depends”, but that just begs the question, “Depends on what?”

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. This is not a quick activity.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Users can drill further into each profile to see the underlying details of each activity.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. The goal is to convert leads into long term satisfied customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I It shouldn't be hard to figure out which one suits you better.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

LeadSloth

JUNE 23, 2009

Both activities have traditionally either been done manually in-house, or outsourced to an agency. Marketing Automation vendors have done very little to automate Inbound Marketing activities. Their main focus has been on nurturing and scoring your existing leads. Project management : work together with a team of people.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

ViewPoint

JULY 11, 2011

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Telesales lead generation supports both field and inside sales. Selling subscriptions via a direct sales force.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

thePoint

MAY 25, 2018

Lead Generation, Lead Management & Lead Nurturing. This is where many companies want to pressure marketing departments to focus prematurely, even without all the above important activities (strategy, content, messaging, etc.). Were you just waiting for this part? Well, let’s dig in!

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Marketo Engage helps you to accelerate the customer experience through: Behavior tracking Multichannel marketing In-depth reporting Lead management Automated lead nurturing Audience segmentation Customer relationship management. Eloqua Pricing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Lead Liaison

DECEMBER 31, 2018

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, They have rapidly become the global leader in event lead management. Example data points include average cost per lead (CPL), revenue generated, return on investment, post-event engagement activity, and more.

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Online Marketing Institute

NOVEMBER 4, 2010

An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks. However, as tempting as it may sound, don’t think that you can just buy X leads for $Y, press the proverbial button and walk away. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Televerde

MARCH 3, 2020

In fact, according to data from HubSpot’s State of Inbound report, the number one marketing challenge facing manufacturing companies is proving the ROI of marketing activities. Not long after integrating Eloqua with their Salesforce CRM, they recouped their investment and created a $36 million opportunity pipeline. Case in point.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing software solutions allow marketers to send automated emails at scale and track customer email activity. Marketers have a more complete view of customers — across SMS, social media, web page activity, and other channels. Lead Management. Limited Behavior Tracking vs 360-Degree View Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Customer Experience Matrix

FEBRUARY 13, 2009

Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) Eloqua volunteered that they couldn’t do this, which I appreciated. SFDC" stands for Salesforce.com.)

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

LeanData

MARCH 30, 2022

Marketing Automation solutions like Hubspot, Marketo, Eloqua and Pardot enable companies to better manage their various marketing campaigns, which directly feeds into lead generation for the revenue team. But, once again, it’s up to someone (or something) to perform an action with this object.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Customer Experience Matrix

MARCH 4, 2009

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

LeanData

DECEMBER 28, 2015

Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions. Lead: Represents a person or company not yet qualified into a contact. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions. Lead: Represents a person or company not yet qualified into a contact. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions. Lead: Represents a person or company not yet qualified into a contact. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions. Lead: Represents a person or company not yet qualified into a contact. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40