B2B Marketing Traction

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How to Deal with a Bright-Shiny-Object Marketer

B2B Marketing Traction

Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. A written marketing plan, detailed timelines, and calendared activities will help keep this person on track. If they know their activities are being measured, they will be more apt to focus on the tasks at hand.

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Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

See the example below of my colleague Art Hobba’s profile, with the Relationship tab selected showing our recent activity. When you click on the Contact Info tab, LinkedIn displays the contact information your connection decided to disclose and lets you add in data that you need to keep track of. Some Rights Reserved.

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3 Ways to Be More Relevant on LinkedIn

B2B Marketing Traction

With the default search based on relevancy, a person’s 1st connections that meet the search criteria will be displayed at the top of the list, then 2nd, 3rd and so on. Connect to more quality people, and join groups strategically (make sure the groups you join have active membership numbers). You are connected to them.

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Just as a person can get across their interests, beliefs, and activities on Instagram, so too can a business. Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. This applies to businesses as well. Your philosophy?

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When It Comes to LinkedIn Endorsements, Are We Lemmings?

B2B Marketing Traction

Consensus is activated by evidence of how others are thinking, feeling or acting. LinkedIn displays your endorsements in descending order, so the skill with the most votes is at the top – probably influencing your connections as they endorse you. See my post on the principles, including a great video ).

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How to Use Google for Market Research

B2B Marketing Traction

From the menu, select Alerts, or, if that doesn’t display, select “More” from the menu and then select “Alerts” Your Google Alerts can help you monitor your own activity online. Please comment below on Google Alerts, or other tools you use to monitor your and your customers’ online activity.

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How to Use Google for Market Research

B2B Marketing Traction

From the menu, select Alerts, or, if that doesn’t display, select “More” from the menu and then select “Alerts” Your Google Alerts can help you monitor your own activity online. Please comment below on Google Alerts, or other tools you use to monitor your and your customers’ online activity.

Research 100