article thumbnail

What Data.com’s Fate Reveals about the Importance of Data Enrichment

Leadspace

Once upon a time, there was a handy tool called Jigsaw. The purpose of your CRM is to collect accurate and complete data. So having a tool that continuously updates information for CRM contacts is critical. . Stats show CRM users are spending 5.5 hours per week on CRM activities and contacts. .

Jigsaw 71
article thumbnail

Enhancement Round-Up Q1 2021

Lead Liaison

Updates include new Guidelines for Games, Global Leaderboards with Automated Leaderboard Data Export, Easy On-Off Activations Toggles, 5 Amazing New Activations, Filter Criteria for Pick-a-Winner, Event in a Box for Event Organizers, and Deal Filtering by Product or Service. MARKETING ACTIVATIONS: Games, Improvements & Updates. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration. One very vital element of social CRM is social selling, which leverages Web 2.0

CRM 48
article thumbnail

Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

article thumbnail

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. All aimed at showing the activities of selected leads, typically by showing overviews and trends, and then letting users drill into details. Sales access. Upgraded reporting.

article thumbnail

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. three Web site visits in two days).

Marketo 120
article thumbnail

Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

In Genius’s case, this means that visitors can be associated with a company via their IP address, offered an online chat and scored on their activities and form responses, while salespeople can be alerted to important events, find related data or leads in JigSaw or LinkedIn , replay the Web site visit and access the full activity history.