SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 86

Buyer Intent Intent Work Management Marketing Management 86

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. If you are able to either get this information before your competitors, or make better use of the knowledge, your company wins more business.

Intent Data 326

Intent Data Marketing AI Intent Lead Ranking 326

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How do you access buyer intent data? Read more… B2B Sales.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Zoominfo

FEBRUARY 12, 2024

Zoho CRM : Known for its robust analytics and wide variety of integrations. Sales Intelligence: Turning Data Into Decisions To apply data to sales strategy at scale, sales intelligence tools don’t just gather data — they analyze and present it in a way that informs strategic decision-making. The results?

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Tools Marketing Management 130

Act-On

APRIL 26, 2024

“But within the last few years, we’ve had more questions around that activity — like email crawlers who are opening and clicking every element of an email, and then the next thing you know, that person is an MQL. But when you dive into their activity, they’re really not.” If you’re not collecting that information, AI can’t do its job.”

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Madison Logic

SEPTEMBER 14, 2023

The company was recognized as a High Performer across 16 categories and a Leader across 15 categories, most notably for Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

ANNUITAS

MAY 24, 2016

Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” But I bet “you know a guy who knows a guy” who is “killing it” with predictive analytics, right? Buyers buy, not companies. Are you doing it?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

SalesIntel

MAY 13, 2024

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. This information helps you refine existing products or develop new ones that better meet customer expectations. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Madison Logic

JUNE 15, 2023

Global Performance Marketing Lead For Multi-Channel Activation: “Being able to run world-class Content Syndication programs, on top of bringing in LinkedIn data, has been great.” ” – Anandan P., ” – Adam S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Global Performance Marketing Lead For Multi-Channel Activation: “Being able to run world-class Content Syndication programs, on top of bringing in LinkedIn data, has been great.” ” – Anandan P., ” – Adam S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Aberdeen

FEBRUARY 12, 2019

The Information Behind the Visualization. Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase. Good news – It is now possible to know this, with up to 91% accuracy.

Activities 40

Activities Research Purchase Intent Intent Signal 40

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Analytics: More Data Sources and Improved AI Modeling Tools Adobe Measure includes two major additions. The first is all around increasing the types of data that can be analyzed.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

NetLine

JUNE 18, 2024

Intent data , also referred to as purchase intent or buyer intent data, inform organizations of the type of questions potential leads have so sales and marketing teams can provide the answers they’re searching for. A simple way to remember intent data is that it is what a lead intends to do.

Intent Data 52

Intent Data Intent Top of Funnel Sales Management 52

Oktopost

MAY 23, 2022

Purchase intent (also called buyer intent) describes the probability of a customer purchasing or being inclined to purchase your product or service within a certain period. It can be split into two categories, active and passive: 1. Active Intent. Passive Intent. Identify new potential buyers.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Madison Logic

DECEMBER 19, 2023

“Our continued recognition as a Leader in the G2 Grid Reports is a testament to Madison Logic’s data-centric ABM activation approach that empowers revenue-driven marketing leaders to accelerate every stage of the customer journey and unlock new avenues for growth.” We highly recommend them!” ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Madison Logic

APRIL 4, 2023

The company’s continued Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirm the value marketers place on ML Insights , a combined data set that provides global enterprise B2B organizations with a holistic view of companies demonstrating the highest propensity to purchase.

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How Do You Access Buyer Intent Data?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

PureB2B

APRIL 6, 2022

In B2B sales, actionable contact and prospecting information might be the most important piece of the “success” or “failure” puzzle. Buyer intent data has become an effective and powerful analytical tool for B2B marketers. What is sometimes overlooked, however, is just how impactful intent data is to salespeople.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Strategic-IC

FEBRUARY 25, 2020

Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. Related: Why Include Buyer Intent Data In ABM?

Account Based Marketing 62

Account Based Marketing ABM Intent Advertising Agencies 62

SalesIntel

APRIL 15, 2024

Understanding the B2B Buyer’s Journey: A Crucial Roadmap for Sales and Marketing Teams Phase 1: Awareness At the beginning of the buying process, potential consumers are aware of the problem but unsure of possible remedies. At a high level, they are likely to gather information to better understand their problems and learn how to solve them.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Understanding the B2B Buyer’s Journey: A Crucial Roadmap for Sales and Marketing Teams Phase 1: Awareness At the beginning of the buying process, potential consumers are aware of the problem but unsure of possible remedies. At a high level, they are likely to gather information to better understand their problems and learn how to solve them.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Heinz Marketing

OCTOBER 13, 2021

This allows B2B marketers to identify when the individual is considering or actively looking to make a purchase of a similar product or service. Intent data is specifically an individual’s web content consumption. This includes data collected about visitors on your website using web analytics software like Google Analytics.

Intent Data 123

Intent Data Intent Top of Funnel Marketing Automation Services 123

6sense

DECEMBER 15, 2021

In the Buyer Intent Data, Lead Scoring, Market Intelligence, and Sales Intelligence Grid Reports, 6sense is named a Leader and Slintel, a leading B2B market data and insights provider recently acquired by 6sense , is named a High Performer based on its high customer satisfaction scores. Account-Based Analytics Software.

Marketing Management 62

Marketing Management Lead Ranking Lead Scoring Peer-to-peer 62

Only B2B

FEBRUARY 28, 2024

Let’s simplify complex intent data patterns: Economic slowdown jitters? Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. Connects with your data: Correlates intent data with your website analytics for deeper insights.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. You can when you use buyer intent data. . Intent Data Explained .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

SalesIntel

APRIL 6, 2023

This is often referred to as buyer intent. Understanding the buyer’s intent is crucial in determining how to approach them and what messaging to use. This information can help you determine whether an account is ready to buy or not. The information is more generic. The information is more generic.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

Marketing Insider Group

AUGUST 18, 2020

Is it worth your time to sync the goals and activities of the two departments? Just like a guided missile that has locked on to a target sends constant information to the command center and corrects its course. This means that any planned activity that could potentially result in a sale can be considered demand generation.

Sales Management 281

Sales Management Lead Ranking B2B Sales Top of Funnel 281

Only B2B

FEBRUARY 1, 2024

This is where the intent data comes into the picture. Must Read: Advantages of Intent Data in B2B Marketing Intent data refers to information collected during the buyer’s online activity to determine- • Who are the potential customers? What are they interested in? What is the buying probability?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

6sense

SEPTEMBER 29, 2021

6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave : B2B customer analytics, Q1 2019. For more information on 6sense and the company’s future plans, visit www.6sense.com.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Intent data is the key to successful ABM. AI introduces many possibilities and capabilities to the modern marketing function.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Circle Studio

NOVEMBER 24, 2020

Buyer Intent Data. Buyer intent data helps identify people online who are currently in-market for your solutions, based on activity like searching for specific keywords or visiting either your website or a competitor’s site. Predictive Analytics & Lead Scoring. Create buyer-centric content.

Paid Content 193

Paid Content Planning Marketing AI Trends 193