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Going back to basics: Marketing as a conversation

Martech

The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. I bet there was give-and-take, great insights and maybe even some entertaining moments. Marketing is the same. Who are you talking to?

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How to Make Design Research Neurodivergent Friendly

Salesforce Marketing Cloud

Surveys rely on strong recall skills, which may be challenging for those with ADHD. Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. A new channel sparked active conversation among employees who identified as neurodivergent. Some people attached screenshots.

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From Awareness to Advocacy: Automate the Entire Customer Lifecycle

Televerde

The 2020 COVID-19 pandemic is one incident that spurred a sharp acceleration of automation tools usage. The 2020 COVID-19 pandemic is one incident that spurred a sharp acceleration of automation tools usage. Additionally, one-third reported speeding up their investment in cloud-hosted automation tools as a result.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

And unless you know when they are active, you won’t have much success reaching them at the right time. Conduct social listening to understand relevant conversations. Audience research is one of the key steps to understand your audience and execute effective Instagram targeting. Leverage the right hashtags.

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Your Guide to GreenRope's Predictive Analytics

GreenRope

GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. First things first, you must define, setup, and embed your conversion codes.

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Your Guide to GreenRope's Predictive Analytics

GreenRope

GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. First things first, you must define, setup, and embed your conversion codes.

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Your Guide to GreenRope's Predictive Analytics

GreenRope

GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. First things first, you must define, setup, and embed your conversion codes.