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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For example, take Active Conversion. Even here, selections can only be based on a handful of tracked Web behaviors and whatever custom tags the user has set up in Web forms.

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Going back to basics: Marketing as a conversation

Martech

Marketing today is about engagement. It’s about generating great content and offering solutions that start a conversation and keep it going. Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate.

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How to Make Design Research Neurodivergent Friendly

Salesforce Marketing Cloud

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Given about 10 to 20 percent of the global population is neurodivergent , that excludes many respondents. A new channel sparked active conversation among employees who identified as neurodivergent.

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From Awareness to Advocacy: Automate the Entire Customer Lifecycle

Televerde

About two-thirds (68%) of business leaders reported using automation to respond to the pandemic’s impact. Marketing and advertising help drive awareness about a brand, attracting potential leads. Tools like Google Ads allow you to set bid amounts according to how likely your advertisement is to get clicks and result in conversions.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

You can learn a lot about your target audience by looking into your competitors’ Instagram audience. The existing demographic insights you can get from your Instagram analytics can tell you a lot about your Instagram target audience. Collect competitive insight. Use existing demographics data. Under “Insights”, go to “Audience”.

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Your Guide to GreenRope's Predictive Analytics

GreenRope

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

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Your Guide to GreenRope's Predictive Analytics

GreenRope

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.