Marketing Insider Group

SEPTEMBER 5, 2013

And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. It’s important to builkd a team that understands how to think and act like a publisher. Is there an early-adopter advantage to being first in some social media platforms?

Content Marketing 100

Content Marketing Planning Content Paid Search Agency 100

RebelMouse

MAY 2, 2018

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. But in light of Facebook's early 2018 algorithm changes and their information scandal , more users are diversifying away from the platform's News Feed.

CMS Development 49

CMS Development Industry CMS Paid Search Agency Facebook 49

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . You don’t have to be a social media expert for it to make a difference!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Choozle

FEBRUARY 1, 2019

We’ll get to the benefits in a minute, but first, let’s consider: where does the traditional media buying model get it wrong? In-house media teams give brands the ability to act fast. Knowledge of tools like Facebook and Google AdWords is a plus. Media Planning and/or Buying Services Moved from an External Agency.

Advertising Agencies 41

Advertising Agencies Advertisements Advertising Paid Search Agency 41

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

MAY 13, 2010

Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it. Social media is the ultimate canary in the coal mine. Social media is an ingredient, not an entree. Social media allows big companies to act small again.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? Having a privacy policy or a social media policy is not enough. Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. Indra Gardiner covered social media law in a way that I cannot. Indra Gardiner covered social media law in a way that I cannot. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

RebelMouse

JULY 30, 2018

The efficiency comes from extremely helpful team members and managers.The trust and the small acts of appreciation rejuvenates my energy and dedication. Becoming a remote team has ironically brought all of us closer together, and it's opened up the doors to hiring even more people from around the world. And it's true, too.

CMS Development 61

CMS Development Paid Search Agency Advertising Agencies Work Management 61

Industrial Marketing Today

NOVEMBER 16, 2009

In other words, motivate them to act on your offer now! Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 You need to add a self-serving motive to complete the equation.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Hubspot

MARCH 22, 2012

According to StatCounter , the half-life of a shared link on Facebook is about 3.2 In other words, engagement around a given link or topic is fleeting, so you have to be quick to respond if you want to capitalize on or quell the hoopla around a subject on social media. Monitor social media accounts, even if you are not active on them.

Social Media 28

Social Media Tactics Media PR 28

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header. I don't think it's needed. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. Technology should only be determined at the last stage of the planning process. Of course, this isn’t entirely an either/or scenario.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. Taxi Mike’s Dining Guide is a simple, 8.5×11,

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. I think not.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Alright, your turn.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Hubspot

JANUARY 30, 2014

One thing we know these marketers often ponder -- but many neglect to act on -- is adopting inbound marketing solutions for their organizations. If your organization has a website, is on social media, and has ever sent an email, you''re ready for inbound marketing. and it should be something they consider.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Convince & Convert

JULY 13, 2010

And, it’s harder to get rid of you and that “media relations” retainer. My best friend works at a big firm and she said it to me best once: “Well, I'd love to understand how to Facebook but my boss will kill me if she finds out I'm doing work that isn't billable to the client. Read, learn and experiment on your own.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? The questions in the post (if answered ) also allows a firm to demonstrate value to clients and convince them to jump on the social media platform.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

SocialPilot

MAY 30, 2024

Take it as a quo to throw the old playbook out the window and adapt to the refined practices to grow your brand faster on social media. To prepare you to shake up the social media universe in 2024, here are 19 social media practices to follow to see success along the way. Translate these objectives to social media goals.

Social Media 68

Social Media Practices Marketing AI Media 68

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. Share this on Bebo.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MAY 20, 2010

This is because social media success is inherently slow , not fast. Number of people who “like&# you on Facebook. For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Facebook has some great banter with the wall posts and status updates, but it’s more chatty than conversational and it’s not an open/public environment. To expect social media to truly emulate conversation as we know it is a fools errand. on our website.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. The Wall Street Journal said email’s era had ended thanks to Facebook. Facebook’s COO said that email was probably going away.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. Put any search term or combination of terms into Kurrently, and instantly receive the chronicle of RIGHT NOW, with Tweets and Facebook status updates organized by date stamp. Or Microsoft.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. On the surface, it makes sense.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119