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How consent management platforms support data privacy compliance

Martech

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

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12 questions to ask SEO platform vendors during the demo

Martech

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. Securing the future, byte by byte Get serious about cybersecurity Learn how you can safeguard your company against digital threats by ensuring your data is secure and protected first.

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Content marketing: What it is and why marketers should care

Martech

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

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Why we care about AI in marketing

Martech

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

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High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.