Act-On CMO Forrester Marketing White Paper 
Adobe Experience Cloud Blog
FEBRUARY 3, 2011
by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing. Identify weak links.
Martech
FEBRUARY 28, 2022
Much of the difference comes down to capturing, measuring and acting on intent. Social media is about growing relationships, while email cultivates and persuades prospects to act. The perspective has been this: “We have this marketing automation platform. A Forrester WAVE matrix of leading vendors is one.
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Ambal's Amusings
JULY 22, 2010
B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.
Ambal's Amusings
NOVEMBER 12, 2010
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?
Ambal's Amusings
MAY 27, 2010
We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.
Ambal's Amusings
APRIL 29, 2010
How should marketers leverage content? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421.
Ambal's Amusings
AUGUST 27, 2010
B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.
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