ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JULY 9, 2019

When thinking about ways to boost your revenue and grow your business, you might consider evolving your product line, reaching your buyer personas in new ways, or launching a brand awareness campaign. Specifically, the managers who lead your sales teams — they oversee the reps who communicate directly with your prospects and customers daily.

Work Management 85

Work Management Marketing Management Buyer Personas Paid Search Agency 85

ANNUITAS

MARCH 4, 2020

In particular, it largely remains a ‘tactician-level’ activity that has not risen to the level of a holistic approach to sustainable business growth, nor is it largely embraced by senior executives, particularly at larger enterprises. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Webbiquity

MARCH 16, 2020

Marketing and sales are more connected (or at least, they should be aligned ) than ever. LinkedIn Sales Navigator can help. Yes, it’s typically thought of as a sales tool (it’s in the name, after all). But Sales Nav is powerful for B2B marketing, too. What Is Linkedin Sales Navigator? Company Headcount.

Linkedin 244

Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 244

Mereo

APRIL 13, 2023

Our parents, teachers, mentors have said it, and it still holds true: just because we think it does not mean we should share the thought aloud. The same sentiment applies to your B2B thought leadership approach. Your B2B thought leadership strategy needs to be driven by purpose and value. Find these below.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Organization B2B 36

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

Outreach

FEBRUARY 21, 2022

Managing a successful sales team requires a thoughtful, strategic approach: One that’s built upon a foundation of rep engagement, a collaborative culture, and achievable goals. Inefficient workflows, limited transparency, and inadequate tools all threaten a manager’s ability to leverage a strong strategy.

Work Management 52

Work Management CMS Development Transparency Budget Programs 52

Adobe Experience Cloud Blog

JUNE 24, 2019

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. AI has the power to process vast amounts of data quickly.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Mereo

APRIL 6, 2023

The new B2B buying journey that cuts salespeople out of all but 5% of the process has already made things hard enough. Keep reading to learn what B2B buyers really want from your thought leadership. THE GROWING VALUE IN THOUGHT LEADERSHIP If you are worried your thought leadership content is all for naught, hear this.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 36

ANNUITAS

APRIL 10, 2023

In our Behind the Buzzwords content series, ANNUITAS breaks down the complex jargon you see trending in go-to-market thought-leadership and helps you cut through the noise to contextualize it for your organization. A core part of business growth is understanding your customer. What does it mean? Ah, the customer journey.

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Hubspot

MAY 29, 2019

So you’ve just been promoted to sales manager -- congratulations! In your first three months as a manager, you’ll have to learn an entirely new set of processes -- some related to sales, some not. You’ll have to accomplish three primary tasks: Learn to empower your reps. Scale your own management process.

Peer-to-peer 88

Peer-to-peer Work Management Forecasting Thought Leadership 88

Adobe Experience Cloud Blog

AUGUST 20, 2018

However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social. In this blog, I’ll help you turn your social media presence into an engaging sales funnel.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Marketing Insider Group

FEBRUARY 22, 2023

Companies that provide customer value through content mapped to each stage, are able to show better business outcomes. It is a top tactic. Having this thought process lets you transform. They provide small business accounting software. And yep, it all comes back to the customer. It’s just not relevant.

Top of Funnel 254

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 254

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Just like anything else in marketing, the answer isn’t simple but with the five SEO tactics I’ve outlined below, you will be well on your way. We are all busy.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Seismic

SEPTEMBER 21, 2020

When the business world shifted from in-person to virtual this year, B2B sales changed too. Yet while our work settings changed, the focus on understanding customers’ businesses and helping them meet their needs remained the highest priority. What we discovered was a new focus on the importance of sales and marketing alignment.

Enterprise Management 115

Enterprise Management B2B Thought Leadership Paid Search Agency Thought Leadership 115

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. A world where roles are clearly defined and prospects enjoy a smooth traversal through the funnel. How many times have you heard sales reps complain about a lack of quality leads?

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

Launch Marketing

NOVEMBER 17, 2021

What about expanding your marketing automation efforts or supporting sales and the channel? Building a marketing plan helps your organization meet both marketing and business objectives. Everything from content goals, to sales goals and more, having a full view of what is wanted to be achieved in the year can be of great benefit.

Organization 128

Organization B2B Marketing Planning Marketing Budget 128

Seismic

MARCH 12, 2024

As you embark on your journey to achieve “best-in-class” enablement with Seismic, remember that success is contingent on a critical factor: understanding your current state of enablement maturity and aligning your business outcomes accordingly.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

ViewPoint

JANUARY 22, 2016

Miles Austin – Fill the Funnel, Inc. Dave Kurlan – Objective Management Group. Mike Weinberg – New Sales Coach. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). Jeffrey Hayzlett – The C-Suite Network.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Marketing Insider Group

SEPTEMBER 27, 2011

During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management B2B Sales 100

Tony Zambito

OCTOBER 3, 2018

For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. This statement, alone, is nothing new.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Heinz Marketing

MAY 19, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everybody to another episode of Sales Pipeline Radio.

B2B Thought Leadership 113

B2B Thought Leadership Thought Leadership Paid Search Agency PR 113

Learn from the Pros

APRIL 3, 2024

Implementing AI in a B2B business can be challenging, particularly when navigating issues like integrating AI systems with existing legacy technologies or upskilling your team. Why Does a Business Need an AI Council Strategy? It can act as a steering committee to make informed decisions and avoid silos.

Marketing AI 52

Marketing AI Webinar Metrics Ethics Guidelines 52

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Jump to a Section. What Is Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

BOP Design

JANUARY 7, 2022

No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below. B2B marketing is unique because it typically involves multiple decision-makers, a longer sales cycle, and higher-priced products or services (compared to B2C).

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Hubspot

MARCH 25, 2024

Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. The “Always Too Busy” Prospect Baidhurya Mani , Founder of SellCoursesOnline , suggests that particularly preoccupied prospects can pose real challenges for salespeople. Want more content like this? You're welcome.

Work Management 73

Work Management Thought Leadership Pricing Price 73

Heinz Marketing

APRIL 13, 2020

For three weeks, the idea of “selling with empathy” dominated discussions in sales management circles. In other words, despite the health conditions which we largely do not control, it’s time for businesses to decide how they are going to move forward. How they are going to pivot and execute out of this situation.

Terms and Conditions 135

Terms and Conditions Urgency Marketing Peer-to-peer Forecasting 135

Marketing Insider Group

JUNE 22, 2020

Companies that provide customer value through content mapped to each stage, are able to show better business outcomes. It is a top tactic. Having this thought process lets you transform. They provide small business accounting software. And yep, it all comes back to the customer. Quick Takeaways. Source: eMarketer.

Top of Funnel 278

Top of Funnel Buyer's Journey Trends Lead Scoring 278

Marketing Insider Group

MAY 26, 2020

Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”.

Webinar Metrics 237

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 237

ClearVoice

JUNE 3, 2024

When it comes to business, marketing is the tip of the spear for driving growth. It may be tempting to funnel a lot of resources into short-term, paid campaigns for quick wins. Content acts as the bedrock, providing a solid foundation for building relationships on a larger scale. The added bonus?

Top of Funnel 52

Top of Funnel B2B Thought Leadership Content Thought Leadership 52

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. Tip 3: Always maintain sales alignment. billion students!)

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. These are the leads that typically get funneled down to a company’s sales team.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. That makes CEO leadership and trust more important than ever. The Pathway to Thought Leadership. Where do you begin?

Thought Leadership 66

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

Oktopost

JUNE 19, 2023

More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be? That is the digital marketer’s bread and butter, and demonstrates precisely how important a streamlined social media management strategy is needed to support lead generation.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62