Outreach

AUGUST 19, 2020

How do I measure the effectiveness of using Intent data for Account Based Selling? Newcomers using Intent data often get hung up on who was doing the research leading to the Intent. Measuring Effectiveness of Account Based Selling with Intent-Driven Tasks. Closing Thoughts About Intent Data.

Intent Data 52

Intent Data Intent Bombora Outreach 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SalesIntel

FEBRUARY 20, 2023

One of the most important aspects of your CRM that require constant upkeep is your deal pipeline. Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Closed-lost or closed-won — indicated the outcome of the deal.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

LeanData

DECEMBER 13, 2022

Intent data can be bittersweet …. Even companies with sophisticated tech stacks will miss upsell opportunities due to misaligned data, lack of automation or both. However, they may not have a way to act on those signals as a repeatable upsell play. Play #1: Automate the Upsell with Intent Data Integrations.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SalesIntel

FEBRUARY 20, 2023

One of the most important aspects of your CRM that require constant upkeep is your deal pipeline. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Heinz Marketing

APRIL 28, 2024

Key steps to operationalizing Koala: Integration with Existing Workflows: Koala seamlessly integrates with existing CRM and marketing automation platforms. This may include setting up processes for data input, analysis, and action based on the insights provided by Koala.

Marketing Automation Services 60

Marketing Automation Services Account Based Marketing Training Intent Data 60

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

SalesIntel

MAY 13, 2024

In this article, we will explore the significance of customer data and customer data management within your GTM motion. We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. In this ideal scenario, when these lead s are finally handed off to sales, reps can effortlessly convert them using all the valuable and informative data marketing has collected on each lead.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Zoominfo

SEPTEMBER 22, 2022

Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Intelligence and automation will not only help you turn marketing-qualified leads into sales opportunities — but do so at scale. Tools may include intent data, personalization, and chatbots.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Valasys

OCTOBER 17, 2019

In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. How Integrated & Optimized B2B CRM Strategies Benefits Businesses.

B2B Sales 53

B2B Sales Work Management Marketing Management CRM 53

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

LeanData

APRIL 13, 2023

Today’s successful tech companies are taking a hybrid approach — collecting buying signals traditionally associated with inbound sales and acting on those signals with outbound plays, nurturing prospective customers until they raise their hand for a demo. It also allows us to automate as much as we need and operate at scale.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

6sense

FEBRUARY 17, 2022

Orchestrations are a coordinated series of automated actions that are triggered based on logic. These triggers are built around data and segments that indicate changes in states, behaviors, contacts, buying teams, opportunities, and other factors. . Recommending content based on buying stage or intent keyword.

Ideal Customer Profiles 62

Ideal Customer Profiles Trigger Marketing Intent Data ABM 62

SalesIntel

JUNE 9, 2023

Cognism includes firmographics, technographics, sales trigger events, intent data, verified business emails, and human-confirmed cell numbers, and assists companies in connecting with their ideal prospects wherever they are – whether in Europe, the United States, or elsewhere. What are the features?

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Zoominfo

OCTOBER 21, 2021

Understanding just how active a prospect is can be measured through third-party intent data such as surges in online search and consumption of content related to specific topics related to a product or service. Internal intent data refers to the campaigns a company is running, and who is responding to them.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Engagio

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

SalesIntel

DECEMBER 8, 2023

This article delves into the strategic integration of enriched data, unveiling its pivotal role in not just understanding but actively engaging and converting potential leads. Behavioral Insights: This facet of data enrichment focuses on understanding how leads or customers interact with content, websites, or communications.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

ClickZ

OCTOBER 18, 2019

The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data. The Terminus B2B Account Graph is the AI-powered intelligence engine that reconciles and brings together all of this data.”

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

DealSignal

OCTOBER 26, 2022

To ensure you’ll get what you need from your data platforms provider, we’ve compiled a checklist of the most important performance factors to consider before deciding on which data platforms provider you can rely on to fuel your lead generation, prospecting, and pipeline development. B2B Data Platforms Providers: Essential Differences.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

LeanData

JULY 13, 2020

In order to put that data to use, you’ve got to make sure that it is clean and in the right place for the right people. This powerful integration cleans up your G2 Buyer Intent Data, maps it to existing accounts, and routes that information to account owners to let them know that their accounts are active on G2. The Solution.

Buyer Intent 69

Buyer Intent Intent Signal Intent Data Outreach 69

SalesIntel

FEBRUARY 7, 2024

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. What content can act as a flashlight, illuminating the path to your product or service?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

SalesIntel

SEPTEMBER 14, 2023

Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. These reviews can provide valuable insights into the provider’s reputation, customer satisfaction, and the quality of their data. Outdated data can hinder your expansion efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

xiQ

OCTOBER 18, 2019

Successful B2B Sales reps have also evolved into highly informed and educated domain experts who act like business partners, not sellers. To run efficiently, ABM requires seamless operations between content creation, marketing automation, CRM, analytics, and people and account intelligence.

Account Based Marketing 76

Account Based Marketing ABM Top of Funnel Marketing Automation Services 76

DemandBase

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

LeanData

FEBRUARY 9, 2021

So, the data suggests we’ve seen ABM processes move from theory into practice. Now, it’s time for sales and marketing teams to gather data on the effectiveness of their ABM motions and to continually improve. Limitations of sales & marketing data processes. Push the old marketing sales funnel aside.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

DealSignal

NOVEMBER 3, 2020

And as the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. Once you’ve identified those targets, you can use the richness of the data to fortify your lead generation tactics. . Prospects are working from home.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

xiQ

OCTOBER 18, 2019

Successful B2B Sales reps have also evolved into highly informed and educated domain experts who act like business partners, not sellers. To run efficiently, ABM requires seamless operations between content creation, marketing automation, CRM, analytics, and people and account intelligence.

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Marketing Automation Services 62

Madison Logic

JUNE 6, 2023

Leverage intent data and search terms to understand what in-market buyers seek and to reveal specific points that they are looking for. B2B marketers faced with shifting buyer behaviors need to pivot their focus on strategies that generate and capture demand. We want to go paperless with our financial statements and bookings.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Televerde

NOVEMBER 14, 2019

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. Show me the data! And what if this was all automated? What this really looks like: 2. Intent Data.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Engagio

MAY 12, 2020

Capabilities include custom alerts with timely and actionable engagement insights, communication history tracking, proactive contact identification, CRM updates, and simplified territory management and account assignment. Furthermore, there’s not just one individual that’s signing off on a large, strategic deal.

Lead Ranking 87

Lead Ranking Top of Funnel Paid Search Agency Digital Marketing Funnels 87

DealSignal

DECEMBER 28, 2021

Use intent data to find in-market buyers. Using intent data is one of the best ways to discover people who are currently in the market for a solution like yours. These intent signals can be actions like number of page clicks, the time spent on a given web page, and more. Demand Generation Strategy and Tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52