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ZoomInfo, Data Privacy, and You

Zoominfo

Read: Guide to GDPR and FAQs CCPA – Based in California, CCPA states how businesses can use personal information while individuals have their privacy. Read: Beginners Guide to CCPA CPRA – California has also recently passed the California Privacy Rights Act (CPRA), which expands on business regulations outlined in CCPA.

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Build your customer identity graph with LiveIntent

Liveintent

All this data acts as a central repository and enables targeted advertising, personalization, and measurement for improving ROI. From a business standpoint, it includes aggregating data from enterprise silos across various teams like sales, marketing, and external data sources. Get in touch today!

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Treat Customer Data Like You’d Want Yours to Be Treated

Adobe Experience Cloud Blog

Fed up, she checked the magazine’s privacy policy; with no recourse but to cancel her subscription, she did so months before it ran out. In aggregate, user data sales add up. Eventually, she ditched that email address for one the magazine didn’t know about. How did she know that the magazine had sold her data? In the U.S.

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On next year’s to do list: Clean rooms and better data

Martech

To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on clean rooms. Another critical element clean rooms allow is maintaining privacy-compliant querying and analytics across multiple activation channels giving marketers a way to create aggregate performance reporting.

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Ethical data management is a win for marketers

Martech

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance.

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2022 Predictions: Data strategy and privacy

Martech

In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. If a message is of real value to a consumer, however, it will be easy to tell based on the actions that follow from it. In 2022, the deep analytical dive will occur before those messages go out.

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Data Privacy 101: Considerations and Why You Should Care

Bluetext

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

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