Directive Agency

MAY 9, 2017

The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. Let’s begin. Part 1: Building Your Team. Person 3: Marketing Manager. The marketing manager is an interesting role.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” There is no better way to educate leads on your value proposition than webinars. You can demonstrate that you’re the right person to help them.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

PureB2B

NOVEMBER 2, 2017

Content promotion is the act of putting your content on as many channels as possible so that your target audience can find you. Do they appreciate short videos rather than long articles? Before you think about promoting that blog posts or infographic you’ve got waiting on your desktop, it’s important to know how and where to do it.

Distribution 79

Distribution Paid Content SMS Buyer Personas 79

distribion

MARCH 22, 2017

Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. The sales team has a close rate of 25%.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

PureB2B

NOVEMBER 2, 2017

Content promotion is the act of putting your content on as many channels as possible so that your target audience can find you. Do they appreciate short videos rather than long articles? Before you think about promoting that blog posts or infographic you’ve got waiting on your desktop, it’s important to know how and where to do it.

Distribution 62

Distribution Paid Content SMS Buyer Personas 62

Optinmonster

AUGUST 27, 2023

What resources do you need for content creation? Learn more about content marketing resource allocation here. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. There’s just one problem. So how do you avoid wasting your time on the wrong content marketing approach? Read this guide.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. heck, even marketing acronyms. We hope you can bookmark this post and come back to it whenever you need to.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Directive Agency

MARCH 2, 2018

Research is invaluable because again it saves time in the long-term if we do it well on the front end. This tool helps spark long tail keyword research and learn more of the industry lingo. I use it for everything from documenting how to do a certain shortcut in AdWords to creating a list of To Dos for the day.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40