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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Later, they see an ad like the one at right on Facebook. Personalization in Email Marketing.

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4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

Failure to strike the right note with your target audience could mean a decline in traffic that falls into your sales funnel. As for the frequency of publishing curated content to your social networks, Brafton suggests that content curation can ideally amount to 25% of your total content output. But what is content curation?

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How B2B Marketers Benefit From Social Media?

Valasys

Content marketing acts as a cost-effective strategy for B2B marketers in social media as it yields heightened profits from several promotions. The marketing team from these companies can invest in Paid-Ads and generate further notable results; the price of paid campaigns is relatively affordable in all platforms.

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Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel

QuanticMind

Does my website have one funnel or multiple? What are all my tracked conversions within these funnels? What are the relative frequencies (i.e. These questions are just to get you thinking – you don’t need to know exactly the conversion rate of every point along your funnel. Frequency. Redundant?

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7 Content Marketing Metrics You Should Be Tracking

DivvyHQ

While it’s fairly straightforward to measure the traffic that’s generated from a paid search campaign or attribute leads to a particular social media ad, translating content marketing metrics into an accurate measure of value is not so easy. There are a few reasons for this. Time on Site. Click-through Rate.

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7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

Swarmed by ads and offers, today’s consumers align their time and dollars with brands that treat them well and share their values. What is the purchase frequency? Everything else rotates around and is supported by this central hub. You communicate to customers on the outside of the wheel. What Exactly Is Omni-Channel Marketing?

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. But it needs to be. Think about it. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.