Content4Demand

APRIL 10, 2019

Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. In order to do that, we have up to 15 different permission groups in Marketo.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Acquisition costs in B2B can easily be $3k to $5k and more per closed-won deal. First, what is intent data? The Intent Data You Already Use. It’s not so great for most B2B scenarios.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JUNE 16, 2020

SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.

DemandBase 62

DemandBase Account Based Marketing Marketing Automation Services Work Management 62

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A B2B customer data platform.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Adobe Experience Cloud Blog

APRIL 21, 2010

Note: Jigsaw is also a Marketo customer and partner.). I have long thought that delivering “data services in the cloud” has the potential to deliver major benefits to B2B marketing and sales professionals, and this acquisition should accelerate this vision. How will this acquisition affect your B2B marketing and sales efforts?

Jigsaw 48

Jigsaw B2B Sales Buy B2B Marketing 48

Engagio

JULY 31, 2017

For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. Develop a robust data acquisition and intelligence gathering strategy. Create an organization-wide awareness of who their target accounts are and their pain points.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Business Brainz

JULY 11, 2021

According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Sophisticated and relevant content can be produced with the help of insight.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

SmartBug Media

NOVEMBER 21, 2022

Beyond the monitoring you can do on social media, there are also tools that allow you to keep an eye on brands across digital channels, which is valuable when monitoring acquisitions, product releases, leadership changes, and industry news. Marketo Engage. Demandbase. Marketo Engage. Lattice (now Dun & Bradstreet).

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. ” To Engagio, to Demandbase.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

ClickZ

OCTOBER 20, 2020

I co-founded Marketo in 2006, and to say the industry has changed since then is an understatement. Way back when, marketers used to see customer acquisition as the holy grail. Jon Miller is the Chief Product Officer of Demandbase. This is a fundamental mismatch that needs to be resolved. Think beyond new business.

Top of Funnel 141

Top of Funnel B2B Marketing Digital Marketing Funnels B2B 141

SmartBug Media

MARCH 10, 2020

Beyond the monitoring you can do on social media, there are also tools that allow you to keep an eye on brands outside of social media channels and across digital, which is valuable when monitoring acquisitions, product releases, leadership changes, and industry news. DemandBase. Sales Enablement. HubSpot Marketing Platform.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Strategic-IC

DECEMBER 7, 2020

60% of companies report at least a 10% increase in revenue in year one of their ABM programme ( Demandbase ). 85% of marketers said that ABM significantly benefited them in retaining and expanding their existing client relationships (Marketo). The above statistic from Marketo shows why. Image: ABM Leadership Alliance.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Strategic-IC

NOVEMBER 10, 2020

60% of companies report at least a 10% increase in revenue in year one of their ABM programme ( Demandbase ). 85% of marketers said that ABM significantly benefited them in retaining and expanding their existing client relationships (Marketo). The above statistic from Marketo shows why. Image: ABM Leadership Alliance.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. Marketo Engage. Adobe Sensei. The announcement was high-level.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

chiefmartech

OCTOBER 29, 2017

Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red. A few just went out of business (circles with lines). But I suppose we could. It wasn’t Martechageddon.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

Outgrow

MARCH 5, 2020

This is Uberflip’s first acquisition. Uberflip customers should expect to see the consequences of this acquisition in about 6-8 months from now in the form of a better product. Only recently, the content experience platform Uberflip has acquired SnapApp. Conclusion.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. For example, here’s how to integrate your NetLine portal with Marketo. Since not all your first-party data will relate to buying signals, you should also use lead scoring (i.e.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DealSignal

MARCH 20, 2018

And research shows that ABM does foster revenue growth: a study by Demandbase and Demand Metric found that 60% of companies doing ABM for a year reported at least a 10% revenue increase and nearly 20% reported a revenue increase of 30% or more. However, we’ve seen where these programs can break down without marketing involvement.

Account Based Marketing 55

Account Based Marketing Ideal Customer Profiles ABM Work Management 55

Martech

APRIL 15, 2022

Some of the biggest names in this sphere include Marketo, HubSpot and Salesforce Pardot. Today, the B2B space is led by brands such as Adobe (which owns Marketo), HubSpot, Oracle and Salesforce, with many other leaders in the mix as well. What are the top brands in the B2B marketing space? The future of B2B digital marketing.

Marketing AI 124

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 124

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. Lead Status Values for Sales and Marketing Buying vs.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Full Circle Insights

JULY 27, 2021

As an extension to Full Circle’s existing Funnel Metrics and Attribution software, the Digital Source Tracker identifies a prospect’s digital touchpoints and uncovers the most effective digital campaigns that are driving acquisition, opportunity creation, and revenue.?This Demandbase Attribution Debate Yields Surprises.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JANUARY 13, 2021

As an extension to Full Circle’s existing Funnel Metrics and Attribution software, the Digital Source Tracker identifies a prospect’s digital touchpoints and uncovers the most effective digital campaigns that are driving acquisition, opportunity creation, and revenue. Demandbase Attribution Debate Yields Surprises.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Engagio

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Step #4: Create a contact acquisition strategy. The post How to ABM Like a Boss (Part 3): Get Your Data Ready appeared first on Account-Based Marketing – Demandbase. Intent data.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Step #4: Create a contact acquisition strategy. The post How to ABM Like a Boss (Part 3): Get Your Data Ready appeared first on Account-Based Marketing – Demandbase. Intent data.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52