DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Speaker: Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Content4Demand

OCTOBER 6, 2021

First-party data includes account-specific data within your CRM or marketing automation system or activity/engagement insights from your website to understand the account context better. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io What have they done? Where are they located in their buyers’ journey?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Rev

MAY 21, 2018

Acquisition costs in B2B can easily be $3k to $5k and more per closed-won deal. Traditional media, social media, search engines, and demand side platform companies like Ziff Davis, Facebook, Google, and Demandbase don’t want you to spend much time thinking about that reality, but you should. It’s not so great for most B2B scenarios.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Martech

MARCH 10, 2022

If you have a smaller contact list (e.g., <100 contacts), you can use your (likely) existing tech to implement an ABM program, including your: CRM structure Email system Deal flow/lead platforms Data modeling Ad performance dashboard. Terminus, Demandbase). Terminus, Demandbase). Crawl before you walk before you run.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A B2B customer data platform.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Engagio

JUNE 16, 2020

SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.

DemandBase 62

DemandBase Account Based Marketing Marketing Automation Services Work Management 62

Engagio

JANUARY 7, 2019

I predict that marketing begins to focus on the comprehensive customer lifecycle – moving past acquisition and concentrating on customer marketing. Peter Isaacson , CMO, Demandbase. Justin Gray , CEO, LeadMD. ABM will become a core platform for marketers in the MarTech stack. In particular, both focus on known, individual contacts.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Engagio

JULY 31, 2017

From there, this data can be synced into Salesforce CRM or an Account Based Marketing automation & orchestration platform such as Engagio. Develop a robust data acquisition and intelligence gathering strategy. Create an organization-wide awareness of who their target accounts are and their pain points.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Adobe Experience Cloud Blog

APRIL 21, 2010

I have long thought that delivering “data services in the cloud” has the potential to deliver major benefits to B2B marketing and sales professionals, and this acquisition should accelerate this vision. How will this acquisition affect your B2B marketing and sales efforts? (Note: Jigsaw is also a Marketo customer and partner.).

Jigsaw 48

Jigsaw B2B Sales Buy B2B Marketing 48

Business Brainz

JULY 11, 2021

According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. Gather internal data from CRM, website analytics or do basic desk research. McKinsey & Company found that personalized engagement reduces acquisition costs by as much as 50% and increases revenues by up to 15%.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

SmartBug Media

NOVEMBER 21, 2022

The data and utility of your CRM or account management system are critical to managing account details, creating a personalized experience, and sending targeted communication. But your CRM can also help you determine the ideal customer profiles (ICPs) to prioritize and help you map essential decision makers to accounts. Salesforce.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Martech

NOVEMBER 30, 2022

The twin objectives are boosting pipeline while reducing acquisition cost. Second, Channel99 is the brainchild of Chris Golec who founded enterprise ABM giant Demandbase in 2006 and ran it for more than 13 years (he remains a member of the board). ” It will also include CRM data. Why we care. Two reasons.

Vendors 105

Vendors Marketing Attribution Advertising Channels Allocation 105

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. ” To Engagio, to Demandbase. I haven’t talked to you since the acquisition. Matt: Talking today on Sales Pipeline Radio with Jon Miller, who is the co-founder of Marketo, the founder of Engagio, and now leading sales, marketing, go-to-market at Demandbase.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

SmartBug Media

MARCH 10, 2020

The data and utility of your CRM or account management system are critical to managing account details and communication, but your CRM can also help you determine the best accounts to prioritize and help you map essential stakeholders and past relationships to accounts. HubSpot CRM. DemandBase. Built-in account insights.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Customer Experience Matrix

AUGUST 18, 2016

I ended up with six functions**: ABM Process System Function Comment Identify Target Accounts Assemble Data Data includes existing accounts and contacts from marketing automation and CRM, external information including events and interests, and information about net new accounts and contacts.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Outgrow

MARCH 5, 2020

This is Uberflip’s first acquisition. Uberflip customers should expect to see the consequences of this acquisition in about 6-8 months from now in the form of a better product. You can automate workflows so that your form data seamlessly transfers to your CRM, marketing automation system, and more. Conclusion.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

DealSignal

MARCH 20, 2018

And research shows that ABM does foster revenue growth: a study by Demandbase and Demand Metric found that 60% of companies doing ABM for a year reported at least a 10% revenue increase and nearly 20% reported a revenue increase of 30% or more. However, we’ve seen where these programs can break down without marketing involvement.

Account Based Marketing 55

Account Based Marketing Ideal Customer Profiles ABM Work Management 55

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. However, some of the examples of how this initiative might impact marketers include: The ability to hydrate profiles in Marketo Engage or Microsoft Dynamics CRM (DCRM) with real-time data to better identify account-based buying teams.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM. White Papers.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Full Circle Insights

JANUARY 13, 2021

Launched in June 2020, The Digital Source Tracker is the only tool on the market that connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM. 4 Ways to Get Your CRM in Line with ABM Priorities.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. That’s how you get what Jolie Miller , content strategy and acquisitions leader at LinkedIn, calls great content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Engagio

OCTOBER 20, 2020

Step #4: Create a contact acquisition strategy. There are leads currently living in your CRM, marketing automation, or ERP systems that can be mined. Make sure to mark your lead source and lead source detail correctly in your CRM, so you can do proper tracking and give more work to your best performers.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Step #4: Create a contact acquisition strategy. There are leads currently living in your CRM, Marketing Automation, or ERP systems that can be mined. Make sure to mark your lead source and lead source detail correctly in your CRM, so you can do proper tracking and give more work to your best performers.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52

chiefmartech

FEBRUARY 14, 2019

Sheryl Schultz, COO of CabinetM, will lead a session with Justin Sharaf, Director of Marketing Operations at LogMeIn, and Zack Alves, Senior Manager of Marketing Technology and Operations at Plantronics, on When Stacks Collide: Rationalizing the Marketing Stack in a Merger & Acquisition Environment.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41