B2B Marketing Exchange

MARCH 2, 2023

That’s a wrap on another B2B Marketing Exchange event! After 3 days, 80+ sessions, a Killer Content Awards ceremony and countless hours of networking and fun, #B2BMX 2023 has come to a close…but the lessons learned and connections made will live on! 100% account engagement, thousands of new contacts gained and more!

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Click To Tweet.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

KEO Marketing

JULY 20, 2017

If companies want to stand out from their competition and reach prospects, they must use the right form of marketing at the right time for their unique goals and needs. This multiple-touch outreach educates buyers along the way and produces higher quality opportunities more quickly. Sample Outbound ABM Journey.

Inbound Marketing 48

Inbound Marketing Sales Qualified Leads Account Based Marketing Banner Ads 48

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Valasys

APRIL 15, 2020

Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Madison Logic

MAY 22, 2023

Many enterprise marketers share a common worry. Intent Data Explained Buyer intent data is a collection of signals that helps marketing and sales teams understand when potential customers are actively looking for or interested in a solution.

Intent Data 52

Intent Data Intent Spending Budget Management 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy. Also, feel free to take screenshots and take notes.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Engagio

OCTOBER 13, 2020

Even in the five short years since I started Engagio and the ABM movement took off, the landscape began to look completely different. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. It’s time for marketers and sellers to adjust the sails.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

DealSignal

MARCH 29, 2018

Similarly, a winning ABM initiative also depends upon having your five “key players” each perform their role and interoperate nicely. Ladies and gentlemen, here’s the starting five for ABM: Systems , at Center, anchoring your offense. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Engagio

MARCH 23, 2020

And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. We interviewed Katie and Brian to learn more about how they’ve made the partnership work and what it took to win the hearts and minds of sales to create great account engagement.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. We interviewed Katie and Brian to learn more about how they’ve made the partnership work and what it took to win the hearts and minds of sales to create great account engagement.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. We interviewed Katie and Brian to learn more about how they’ve made the partnership work and what it took to win the hearts and minds of sales to create great account engagement.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

OCTOBER 1, 2019

Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Chapter One: Marketing’s First Shift. Chapter One: Marketing’s First Shift.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Terminus

AUGUST 11, 2021

Terminus is proud to be one of several leading chat solutions available, but we’re especially proud to be the first and only marketing platform with a native, account-based chat solution. Users can build account lists and run orchestrated campaigns from one source of truth.

Account Based Marketing 47

Account Based Marketing Demand Generation Multi-Channel Ideal Customer Profiles 47

DealSignal

MARCH 30, 2018

Similarly, a winning ABM initiative also depends upon having your five “key players” each perform their role and interoperate nicely. Systems Martech & salestech tools to store, manage, and engage your contacts and leads Before you undertake an account-based marketing initiative, you need to have the right systems in place.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Engagio

MARCH 23, 2020

And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. We interviewed Katie and Brian to learn more about how they’ve made the partnership work and what it took to win the hearts and minds of sales to create great account engagement.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. We interviewed Katie and Brian to learn more about how they’ve made the partnership work and what it took to win the hearts and minds of sales to create great account engagement.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Inbox Insight

JULY 7, 2020

This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. Over 80% of these buyers are highly experienced in purchasing, investing in 6 or more projects across the year. Over 80% of these buyers are highly experienced in purchasing, investing in 6 or more projects across the year.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Research 99

PureB2B

MAY 30, 2022

B2B Data as a Service is designed to reduce the admin burden on salespeople and other business users by providing an up-to-date, cloud-based contact database that works for you. This scenario plays itself out hundreds, if not thousands, of times a day in your potential customer base. First of all, what is DaaS?

Work Management 62

Work Management Business Marketing Management B2B Sales 62

OutboundView

SEPTEMBER 20, 2018

This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Valasys

SEPTEMBER 13, 2019

Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

AUGUST 8, 2019

According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Amidst the talks of social media advertising & engaging prospects by getting them to like, comment & share, one may argue if Email Marketing is a bygone trend, which certainly isn’t the case.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 22, 2019

Data Security & Protection : Marketers need to make sure that their content is protected at all the times through granulated control systems. Brand Equity Management: The marketers need to ensure that the advertisements or the pieces of content that they create, is beneficial in establishing their brand equity.

Enterprise Management 53

Enterprise Management Work Management B2B Marketing Marketing AI 53

Inbox Insight

JUNE 20, 2022

Content and creative go hand in hand in delivering an effective B2B multi channel strategy that will engage target audiences and get your message in front of them at the right time, and in the right format for the stage they are at in the buyer journey. Content and Creative: Working Together in Multi Channel Strategy.

Multi-Channel 98

Multi-Channel Class Creativity Advertising Channels 98

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. Still, there’s strong momentum for digital campaigns, and analysts expect the digital spending trend in marketing to continue.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

AUGUST 7, 2020

If you’re a B2B marketer, you probably relied, at least in part, on in-person events to generate leads before the pandemic. Now, because of social distancing, you’ve likely reallocated those budget dollars to digital channels so you can keep engaging with customers. Campaign attribution for digital marketing can do just that.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Full Circle Insights

AUGUST 4, 2020

Even Google is thinking about cutting marketing budgets in half and implementing hiring freezes, according to CNBC. Instead of tradeshows, maybe shift your investment to outreach digital channels , webinars, etc., Marketers can use data as a shield to keep the budget ax at bay. The news isn’t encouraging. and adapt accordingly.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Top of Funnel 52

Full Circle Insights

MAY 12, 2021

The changes will include measures taken to keep employees safe, like leaning on digital channels such as Zoom meetings and collaboration tools to execute work from home, as well as an increased focus on digital engagement to generate leads. IBM expects about 80% of its employees to work partly at the office and partly at home.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. But people who do are still generating incredible results through cold emails. 21% response rate.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Heinz Marketing

APRIL 30, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We entitled this episode : Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing. For B2B data-driven marketers, a top priority is basing more decisions on data analysis.

Sales Management 52

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 52