Aberdeen

OCTOBER 9, 2019

The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. That’s where predictive insights and intent data come into play.

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Account Based Marketing Marketing AI Allocation Intent Signal 40

Engagio

NOVEMBER 8, 2018

When I asked John Steinert , CMO of TechTarget , “how do you go from lead-based marketing to Account Based Marketing?” ” he reveals the lead domino that will make ABM easier. TRANSCRIPT: Brandon: So, how do you go from lead-based marketing to account-based marketing?

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Account Based Marketing Lead Ranking Leads Lead 95

Inbox Insight

SEPTEMBER 18, 2018

What is Account based marketing? Account-based marketing, ABM, or key account marketing (whatever you want to call it) is a business marketing strategy that has grown significant momentum over recent years. Why does it get marketers excited? What do we mean by Account?

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Account Based Marketing ABM Planning Demand Generation Agencies 70

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Purchase Intent Intent Data Purchase Intent 40

Valasys

JANUARY 29, 2024

In the ever-evolving B2B landscape, where competition for high-value accounts is fierce, Account-Based Marketing (ABM) has emerged as a potent weapon. However, the success of any ABM campaign hinges on the accuracy and relevance of its target accounts.

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Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. “Today’s most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic.

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Account Based Marketing Gartner Marketing Report Multi-Channel 40

Oktopost

APRIL 29, 2024

Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs.

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Intent Data Social Media Intent Lead Ranking 62

Inbox Insight

OCTOBER 27, 2023

What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service.

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Buyer Intent Intent Data Intent Demand Generation 105

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . Offering a personalized, efficient approach to outreach.

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Intent Data Account Based Marketing Intent ABM 52

Only B2B

AUGUST 21, 2023

By focusing on prospects who are displaying intent signals, teams can significantly increase the efficiency of their outreach efforts. Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Harnessing Intent Data for Targeted Outreach A.

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Intent Data Intent Intent Signal Account Based Marketing 62

Aberdeen

APRIL 16, 2019

Account-based marketing (ABM) is supposed to be the great equalizer. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM. The Role of Lead Gen in ABM. How Intent Data Turns Leads into ABM Insights.

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Lead Gen Intent Data Account Based Marketing ABM 53

FunnelEnvy

SEPTEMBER 18, 2023

Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. How do they make purchasing decisions?

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Buyer Personas Marketing AI Account Based Marketing B2B 67

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Aberdeen

APRIL 4, 2019

It’s tough to argue against account-based marketing (ABM) as the de facto strategy for reaching B2B buyers. With ABM, you no longer focus on stuffing your funnel with as many people as possible. Instead, you narrow your focus, targeting specific and motivated accounts with personalized marketing tactics.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Strategic-IC

JANUARY 29, 2019

We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM. Our next breakfast event, ‘How to Activate Intent-Driven ABM Campaigns’ will be held in London on the 6th February. Why Intent-Driven ABM Campaigns? 5 Key Takeaways From Our Intent-Driven ABM Event.

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Account Based Marketing ABM Intent Top of Funnel 72

PureB2B

MAY 30, 2022

‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. Giving you an understanding of their perceived intent. ‍ Enhanced ad campaigns.

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Buyer Intent Intent Data Intent Work Management 118

Madison Logic

JANUARY 18, 2023

Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. This is the foundation of a personalized customer experience. .

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Account Based Marketing ABM Work Management Marketing Management 52

Marketing Insider Group

JULY 16, 2020

So, how do we put customers in the proper brackets according to their purchase intent ? ABM also makes it far easier to create a properly segmented audience that your team can target and nurture. Create buyer personas and accurate segments.

Lead Ranking 266

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 266

Oktopost

SEPTEMBER 12, 2023

How Do You Collect Intent Data? Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Final Thoughts What is Intent Data? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

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Intent Data Lead Gen Intent Lead Scoring 124

6sense

JULY 22, 2020

Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement. For more on Native Retargeting or other 6sense advertising tools that use personalized data to reach in-market prospects, visit 6sense.com.

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Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

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Account Based Marketing ABM Demand Generation Top of Funnel 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Aberdeen

OCTOBER 3, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. Live Webinar: ABM Benchmarks for 2020. Conversations about account-based marketing have quickly evolved from “is this the right strategy for our business?”

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Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Binary Demand

MARCH 26, 2024

By understanding these connections, businesses can tailor their marketing efforts. Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

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Intent Intent Data Paid Search Agency Webinar Metrics 52

Heinz Marketing

DECEMBER 15, 2021

I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. Intent data is an individual’s web content consumption, it monitors for key intent search terms. It can pinpoint when a target account or prospect is in an active buying journey.

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Intent Data Intent Lead Ranking B2B Marketing 128

Aberdeen

JANUARY 10, 2019

This is the second in a series of Account Based Marketing (ABM) Myth Busters. In this series, we dissect the assumptions of marketing/sales organizations who have yet to embrace Always-On ABM. This article focuses on the many misperceptions behind Account Marketability.

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DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

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Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

DemandBase

MAY 7, 2020

Now, as an ABM Strategist, I finally get to follow my instincts and advocate for more effective sales engagement. Traditional B2B marketing wastes time and money. In today’s B2B world, it’s all about the intent, not just the information in a form fill. Yes, intent is the new lead! 03% move to closed-win.

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Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.

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Demand Generation Sales Management Ideal Customer Profiles Buy 52

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

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Intent Data Intent B2B Sales ROI 62

Aberdeen

MARCH 25, 2019

Marketing spend allocated to video advertising can really get some mileage; even B2B prospects scroll through their phones and engage with ads. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

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Marketing AI Intent Intent Signal Account Based Marketing 74

Zoominfo

FEBRUARY 5, 2024

Reps can gauge purchase intent and build rapport very quickly. Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time. Prospecting and List-Building Tools Outbound lead generation starts with collecting information about potential customers, including contact details.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

6sense

DECEMBER 10, 2021

This can be a million dollar question and to answer this, seasoned marketers and sales leaders keep researching, finding, debating and coming up with new solutions and strategies. Every marketer understands how hard sales prospecting can be. Targeting a modern and well-informed customer is no walk in the park. 6Sense ABM.

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B2B Sales Intent Account Based Marketing Zoominfo 62

RDIGS

MAY 25, 2023

You need to embrace the power of B2B data to make informed decisions and tailor your approach if you want to generate high-quality B2B leads. Although traditional methods of lead generation are still applicable, using them alone is not enough to maintain a competitive advantage in today’s market. B2B Data can help you do both.

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High Quality Lead Lead Ranking Lead Scoring Sales Qualified Leads 52