Account Based Marketing DemandBase Eloqua Leads 
Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*
Engagio
OCTOBER 11, 2021
A few years later, a couple of ex-e.pihanites, our very own Jon Miller along with Phil Fernandez, started Marketo to focus solely on B2B marketing and created what has now become the Marketing Automation space. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world.
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Valasys
OCTOBER 5, 2018
In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.
Contently
JANUARY 31, 2023
The next step after understanding what the customer thinks today is to predict where those sentiments will lead them tomorrow. It can also analyze the behavior of prospects in your target market to predict when they have started looking for a solution like yours. Content personalization solutions include PathFactory and On24.
Engagio
JULY 31, 2017
At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.
PathFactory
MAY 3, 2022
Everyone has pivoted to an ABM/ABX strategy. Account-based marketing has taken a front seat to former traditional nurture stream-only methods. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory.
PathFactory
MAY 2, 2022
Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.
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