Strategic-IC

DECEMBER 22, 2017

Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 10 Account-Based Marketing Blogs to Kick Start 2018. Understand Inbound To Account-Based Marketing For True Customer-Centricity?.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out Part 1: Build a Budget and own your ABM! By now, you know the importance of ABM. Managing your ABM budget.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. For all the color and vibrancy of in-person events, digital marketing channels now hold the key to success for B2B marketers. Shift to digital marketing.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The Next Chapter.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

JUNE 24, 2020

Facebook Ads. That makes Facebook Ads one of the best paid media channels out there for the current crisis. That makes Facebook Ads one of the best paid media channels out there for the current crisis. Facebook has made some big leaps recently in its ad-serving engine. ABM Platforms.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Metadata

MARCH 25, 2021

Must-haves Orchestration capabilities – Functionality that sets the sales team up for success, such as data on target accounts, progress through the funnel, engagement metrics, etc. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. After all, isn’t ABM just better marketing ?

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Metadata

MARCH 26, 2021

Must-haves Orchestration capabilities – Functionality that sets the sales team up for success, such as data on target accounts, progress through the funnel, engagement metrics, etc. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. After all, isn’t ABM just better marketing ?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

ClickZ

NOVEMBER 19, 2020

Whether you’re a retailer or B2B seller, having a complete view of your integrated touchpoints enables you to categorize leads into hot or cold and create contextual messaging that is more likely to convert. In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. Number 1: The state of B2B Marketing. Number 2: Not considering the B2B ecosystem.

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

Customer Experience Matrix

OCTOBER 15, 2015

(It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

QuanticMind

JUNE 13, 2016

The bottom line is that as a marketer, you have to think about what the impact of the new experience economy will be for your brand and be open to totally new ways of thinking about your marketing strategy. Use account-based marketing for B2B. the waterfall approach. BANT qualification criteria.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

SmartBug Media

NOVEMBER 21, 2022

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technology solutions you can use to execute effectively.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. You can select a topic area and get that data at the account/domain level, not the contact level. Third Party Intent Data You Can Buy.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

NuSpark Consulting

JANUARY 14, 2017

Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. Targeting accounts by IP is the more sophisticated, ABM version of display targeting. This is worldwide access to your customer base in other countries that may buy your products.

Account Based Marketing 100

Account Based Marketing Paid Search Agency Ads Work Management 100

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. As a result, Marketing and Sales teams ended up wasting a lot of time and energy on unqualified leads—and a lot of their budgets. But for all its benefits, ABM at the time was also flawed. It was amazing!

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. .

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

AUGUST 30, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category : Account-based marketing (ABM).

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Martech

NOVEMBER 30, 2022

It aims to provide technology that can measure not just the activity driven by marketing channels and the vendors that power them (i.e. LinkedIn and Facebook in the social media channel), but the impact that activity has on business outcomes. It’s unorthodox for a new B2B martech solution to lead with a mobile offering.

Vendors 96

Vendors Marketing Attribution Advertising Channels Allocation 96

Digital B2B Marketing

APRIL 20, 2016

Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. LUMA Partners even singled out Account Based Marketing as an area they expect to take off within MarTech this year. How do companies like LinkedIn and Facebook know where we work?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Hubspot

DECEMBER 6, 2016

But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place. That's why we're here to help.

Account Based Marketing 36

Account Based Marketing Enterprise Management ABM Inbound Marketing 36

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Single Grain

APRIL 24, 2023

The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics. Strategy: Optimize Digital Strategies Instead of relying on a traditional lead gen process, we implemented digital strategies that optimized sales funnel marketing. GBP – in Facebook Ads.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

ClickZ

OCTOBER 19, 2020

AdWerx Enterprise, a marketing automation platform, grouped tools like Slack, Salesforce, and Facebook within Lead Gen & Prospecting. For example, as demonstrated in Adwerx’s stack, Facebook can be used for lead generation and prospecting, but also for customer outreach and communication. Source: Chiefmartec.com.

CMS Development 69

CMS Development Marketing Automation Services Enterprise Management Work Management 69

Martech

APRIL 15, 2022

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Types of B2B marketing.

Marketing AI 120

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 120

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Marketing automation. Account based marketing. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

NOVEMBER 25, 2020

Companies like Google and Facebook have totally disrupted how companies’ market over the past 15 years. In your industry, where do you see the future of marketing going? Lead to Account Matching Buyer’s Guide. Six Steps to Start Small with ABM. Performance-Driven Marketer’s Guide to Annual Planning.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Lake One

SEPTEMBER 10, 2020

Why is Content Marketing Valuable for Manufacturers? Marketing and selling to B2B buyers, in general, can be tricky, and the landscape is ever-changing. Focusing on content marketing can help. A B2B buyer is looking for a solution to their problem that they can trust. Solve for Complex B2B Buying Cycles.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

Why is Content Marketing Valuable for Manufacturers? Marketing and selling to B2B buyers, in general, can be tricky, and the landscape is ever-changing. Focusing on content marketing can help. A B2B buyer is looking for a solution to their problem that they can trust. Solve for Complex B2B Buying Cycles.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

PathFactory

SEPTEMBER 5, 2018

The penultimate B2B Channel Panel has come and gone. Over the course of an hour, B2B experts got down to the nitty gritty discussing paid ads and social. Erika Heald , Marketing Consultant at Erika Heald Consulting. John : At Demandbase, we’re all about ABM. But to really master it is an art.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

Full Circle Insights

NOVEMBER 25, 2020

Video streaming through social media such as doing Facebook lives and stories is a digital marketing trend that has changed marketing and it’s not hard to see why, said Simon Hansen, founder and blogger at Best Sports Lounge. Lead to Account Matching Buyer’s Guide. Six Steps to Start Small with ABM.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Video Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48