Kevin Indig

MAY 15, 2023

In this Memo, I highlight 11 observations from the Google I/O 2023 keynote and surrounding material that can tell us what SEO might look like from here. But we don’t yet know what Google Ads will look like in AI Snapshots. Observation 11 : Google will watermark and tag AI content. That’s going away. and watermarks.

SEO 144

SEO Google SERP Verticals 144

Hubspot

SEPTEMBER 11, 2018

What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results. Or even notice a flat tire in the car?

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Hubspot

FEBRUARY 20, 2019

What the heck are those? Between the thumbnail image and the five-star rating scale, what are these sites doing to make their Google listings include this extra media? Tag your content with this microdata. Google rich snippets. Google Rich Snippets. With enough structured data on the page, you can earn a rich snippet.

Google 78

Google Tagging Click Rate Display 78

Conductor

OCTOBER 12, 2021

Although organic marketing is often understood as just search optimization, keywords and meta tags, there is more to it. What is Organic Marketing? To understand how it works, remember that constructive organic marketing is about having foresight in identifying customer needs and understanding what motivates them to take action.

Paid Content 64

Paid Content Organization Enterprise Management Lead Scoring 64

Hubspot

MAY 3, 2018

What Is a Blog? Check out HubSpot Academy's free content marketing training resource page. What do they want to know about? What will resonate with them? Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. Step 1: Understand your audience.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. What do they want to know about? What will resonate with them? Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. Step 1: Understand your audience. But it must be organized!

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Referral Rock

OCTOBER 9, 2019

What approaches are they using? Other top responses were additional keywords (40%), page speed (33%), meta updates (18%), and images (5%). We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Moz

FEBRUARY 8, 2021

What is JavaScript SEO? JavaScript can affect the following on-page elements and ranking factors that are important for SEO: Rendered content Links Lazy-loaded images Page load times Meta data. What are JavaScript-powered websites? There are only the app-root and a few script tags in the body of the page.

SEO 61

SEO CMS Development Paid Search Agency Work Management 61

Hubspot

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Stand out by doing what others aren’t or won’t. Back to top. Sujan Patel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62