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7 Marketing Experts Share What They’re Focusing on in 2020

Hubspot

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. That said, content is just one of the many marketing pillars — and I'm not the only one with ideas about where our industry is headed.

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10 Benefits of Consistent, High-Quality Content Marketing

Hubspot

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

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Top Digital Marketing Courses and Training for Working Professionals

ClearVoice

A digital marketing course can help you grasp one of the many areas of the field, from data analytics to SEO writing to content writing to creative planning. You can choose a course narrowed in on content marketing , SEO marketing, analytics, digital media, and more, or go for a more generalized choice.

Course 101
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Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

Hubspot

While it’s too early to make definitive predictions, we hope this establishes useful benchmarks to measure your business against, and serves as an early indicator of when short- or long-term adjustments to your strategy may be needed. Sales teams were significantly more active in March, but buyers were less engaged with sales content.

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

At HubSpot, “surround sound” is the name Alex Birkett gave to a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. Surround Sound vs. SEO. The answer is surround sound includes SEO results, but doesn’t stop there.

SERP 81
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6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow

Vidyard

I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. So hey, we’re pretty sure there’s a lot more great content on the way from around the web. Jump on it! His author page is here.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot

Inbound Certification by HubSpot Academy. Content Marketing Courses. Content Marketing Certification by HubSpot Academy. Power your business with remarkable content. Viral Marketing and How to Create Contagious Content by Coursera. Business Blogging by HubSpot Academy. Marketing Courses.