Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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SmartBug Media

APRIL 4, 2022

Keep reading to learn about the top intent data providers and how you can use them to land high-quality leads. What Is Intent Data? If you’re unfamiliar with intent data , you’ll soon realize how critical it can be to growing your marketing efforts and sales pipeline. You can read the full use case here.

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Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

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The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. Reading Time: 4 minutes.

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Content4Demand

JANUARY 7, 2021

One tactic receiving attention in this quest is intent data. Here, we’ll talk about what intent data is, why it can be a game changer for your marketing strategy and how to start incorporating it into your marketing efforts. What Is Intent Data? Why Intent Data Is Important.

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Terminus

OCTOBER 27, 2023

In our recent webinar with Brett Kahnke, Principal Analyst at Forrester, we breakdown the nuances and challenges of intent data and guides the audience along best practices and clear terms for success. Simply put, organizations using intent data are pulling ahead.

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SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Given that, if your competitor doesn’t already use the Intent Data, they might soon start using it.

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SWZD

MAY 9, 2021

Experts share insights on how to adapt ABM initiatives, convert accounts faster, and drive sales with intent data.

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Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff. To be sure, intent data should be one of many signals marketers use to identify when companies are in market.

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DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. The different types of intent data Intent data comes in multiple varieties.

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Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. The role of intent data in Account Based Marketing . Broadly speaking, there are two type of intent data.

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SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

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LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Plus, average spending on ABM investments have climbed to over 27 percent of annual marketing budgets.

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Strategic-IC

MARCH 23, 2022

ABM is a journey with many twists and turns. There is much learning to be had on this journey which makes for a better ABM strategy and better ABMers. In the interview ( full recording here ) we discussed: How to get started with ABM. What constitutes the building blocks of a successful ABM program?.

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SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

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xiQ

NOVEMBER 25, 2019

xiQ’s AI-powered ABM platform allows B2B marketers to gain insights and transform into better, more personal experiences for their buyers. Watch our webinar and learn how AI is used to: Scale personalization: Understand the personality of your prospects and buyers. Analyze first-hand intent data to qualify leads.

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Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

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PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns.

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KoMarketing Associates

DECEMBER 8, 2021

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. times more likely to leverage advanced data sources, compared to their counterparts.

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Madison Logic

JUNE 5, 2024

Offering webinars that align with a product release is one way to add more in-depth insights to your new product. But within an account-based marketing (ABM) strategy, your expansion campaigns don’t necessarily depend on your pricing model and product verticals to classify as a cross-sell or upsell. Courtesy of Madison Logic.

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SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. We are an intent data company. About Bombora Mike Burton : Thanks, Manoj.

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Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels.

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Strategic-IC

FEBRUARY 17, 2022

From mastering execution to developing your tech stack and acting with a Sales-first mindset - scaling ABM is no easy feat, but it is possible. As part of our Let’s talk ABM podcast series, I recently spoke with Hillary Lupo Carpio , Director of ABM at Snowflake, about how to take personalization further within your ABM program.

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Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. B2B marketing operations are allocating a greater share of their budget to ABM because targeting accounts is more efficient than targeting people, but also because ABM provides an opportunity to align the sales and marketing teams more closely. .

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Terminus

APRIL 24, 2024

In a recent webinar, Taylor Young, Director of Strategic Initiatives at Terminus, sat down with Kim Pitsko, Head of Performance and Enablement at CINC Systems, to discuss CINC’s ABM journey and how they scaled their ABM efforts to drive overall revenue growth for the company. The answer?

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Full Circle Insights

SEPTEMBER 28, 2022

This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. . You also need a way to compare current activities with historical data over time, including a performance by quarter and year over year. .

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SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. We are an intent data company. There goes our tagline, “Find your people, build your pipeline.”

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xiQ

FEBRUARY 21, 2020

In this webinar, you will learn how to use personality-based marketing to: Gain buyer-specific DISC insights . Analyze first-hand intent data to qualify leads . Who should watch this webinar? CMOs, B2B Account Managers, ABM & Sales Leaders, Marketing and Sales Professionals MUST watch this webinar.

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DemandBase

AUGUST 10, 2020

Goodbye (for now), in-person ABM Innovation Summit, and hello, virtual ABM Innovation Tour. As we look into the future, it’s essential to keep a few things top of mind: the second quarter, our pivot to The ABM Innovation Tour, and how we plan to keep our ABM innovation on the digital road.

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The Point

DECEMBER 6, 2022

but if you have your own funnel metrics based on historical data, those real-life numbers should take precedence and you can adjust the calculations accordingly. SEM, Webinars, content syndication) so using MQLs allows for a more even playing field. Here again, use your own figure based on the historical data if you know it.

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Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. You can create impactful media programs to reach potential buyers by leveraging intent data.

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Engagio

DECEMBER 28, 2020

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. Maneeza Aminy. Maneeza Aminy.

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DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. The Ideal Customer Profile defines which companies to pursue while intent defines when to pursue them.

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xiQ

DECEMBER 11, 2019

AI-powered ABM Drives 10x Higher Engagement. Watch this webinar and you will discover how AI is used to scale personalization: understand the personality of your prospects and buyers, build campaigns 90% faster, drive 10x higher engagement, analyze first-hand intent data to qualify leads.

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NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. They’re not a lead volume driver.

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xiQ

MARCH 16, 2020

ABM in the age of AI: Persona vs Personality-Based Marketing. Watch our webinar and learn how to use personality-based marketing to gain buyer-specific DISC insights, analyze first-hand intent data to qualify leads, custom tailor your marketing and sales and scale 1:1 personalization.

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