Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. We’d like to know how it’s been for you.

Campaigns 103

Campaigns Account Based Marketing B2B DemandBase 103

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Paid Content 118

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. You can use technographic data to: Score and prioritize accounts; Refine the Ideal Customer Profile (ICP); Segment accounts with precision for sales and marketing outreach; and.

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Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

SEPTEMBER 22, 2021

I often hear from Marketing leaders that they are unsure about how to organize their Account-Based Marketing (ABM) efforts to ensure that they are generating impact. increasing awareness and engagement), but ABM is all about driving real business outcomes like greater Marketing efficiency and increased revenue. .

Account Based Marketing 71

Account Based Marketing ABM Cost per Acquisition Tips 71

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. Visionary business leaders are turning their attention toward the next evolution of ABM. 7 Marketing Experts Chart What’s Next for ABM Strategies.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Valasys

AUGUST 9, 2023

The rise of Account-Based Marketing (ABM) introduced a tailored approach, focusing on high-value accounts rather than generic demographics. So, if you’ve been lingering in the realm of traditional ABM, it’s time to heed the call of transformation through AI-powered automation.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it. Part 1: Build a Budget.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

DemandBase

MARCH 11, 2019

It’s when we’re tasked with creating content for ABM that anxiety sets in. If you don’t have a team of writers to create all new content for your ABM approach, then what do you do? Here are three ways you can personalize content for ABM without creating net new content each and every time. And we’re not alone.

Account Based Marketing 85

Account Based Marketing Top of Funnel ABM Personalization 85

Only B2B

SEPTEMBER 1, 2020

In the ABM world, many B2B giants are proceeding with smart moves. We know Demandbase, a titan lead generation company acquired Engagio. In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” ABM is about #Smarketing.

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Account Based Marketing Planning Lead Ranking ABM 152

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Engagio

OCTOBER 11, 2021

To fill this gap, Jon went on to found Engagio and ex-Eloqua and ex-Pardot folks went on to found other companies which ultimately started the Account-Based Marketing (ABM) space. Recently, Demandbase was named to Constellation Research’s Constellation ShortList B2B Marketing Automation for the Enterprise: .

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). With so many different opinions on how to approach your marketing strategy, one thing is clear; making a concentrated push to ABM couldn’t come soon enough.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

DemandBase

JANUARY 27, 2020

Though some accounts will not be prioritized for outreach, especially if the company is running 1:Many Account-Based Marketing. How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? While the contact didn’t respond to Collin, his outreach prompted her to return to the site.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

DemandBase

OCTOBER 10, 2018

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. I checked in with my Sales Development Team who are confronted daily with a plethora of reasons marketers have yet to adopt ABM. Excuse #1: We’re not ready for ABM.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download! 24/7 vs. 8/5)?

Account Based Marketing 107

Account Based Marketing Marketing Automation Services Marketing Management Vendors 107

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). With so many different opinions on how to approach your marketing strategy, one thing is clear; making a concentrated push to ABM couldn’t come soon enough.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Others, like Tom Stein, founder of the global B2B marketing agency Stein IAS , are adamant that your ABM approach won’t be nearly as effective without a strong dose of creativity added into the mix. Is there room for it?

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Engagio

JANUARY 20, 2024

” ABM-driven Strategies for Thriving in Today’s Market Space This Sunny Side Up podcast episode features Mary Gilbert discussing navigating the new marketing landscape with ABM-driven strategies. She advocates for an ABM approach combined with digital marketing to bring personalization and scale.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Additionally, many Sales reps replace strategy for the volume game—they do a maximum amount of outreach in the least amount of time. How to prioritize your best prospects.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

JANUARY 7, 2019

For a look at the past, here are our expert ABM predictions from 2017. I believe far more companies will migrate part of their marketing strategy to ABM but won’t outright call it ABM. Jessica Fewless , VP, ABM Strategy and Field Marketing. ABM is where thought leadership should be brought to bear.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Only B2B

FEBRUARY 6, 2024

Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts. Must Read: Guide of Using Intent Data in Your ABM Program Sales Enablement: Equip your sales team with intent data insights to engage.

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Intent Data Intent B2B Sales ROI 62

DemandBase

JUNE 18, 2020

Personable and relevant outreach is much more likely to gain attention than generic messaging. While the list of examples remains endless, there is a constant factor that remains prevalent in all forms of outreach that receive positive responses: Humanization. Gone are the “hope all is well” days.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

DemandBase

MAY 28, 2020

In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. Here are 5 big data sources to help you get serious about ABM and cut down on marketing waste: Firmographics. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

PathFactory

JUNE 29, 2023

Best practices to implement: Tracking and reporting on assets and prioritizing account outreach based on who is truly active, cross reference with intent from ABM platform if using (6Sense, DemandBase , other). Our internal teams have a regular process document for training, communications, and content assets.

Practices 52

Practices Best Practices DemandBase Outreach 52

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. In many ways, you’re now marketing to a captive audience that’s hungry for content and insight and with few physical distractions to pull them away from your outreach.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

TrustRadius Marketing

OCTOBER 3, 2022

Intent data gives all parties actionable insights into which prospects and/or customers to prioritize in their outreach. Doing so contributes to a more efficient ad spend, more effective sales outreach, and a hyper-personalized, improved experience for in-market customers. Enhance your ABM program. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Unbound B2B

FEBRUARY 6, 2023

ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. Instead of engaging wider audiences, you can also deploy an account-based marketing (ABM) strategy to focus your marketing efforts on a specific targeted group. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. Then, one after another like rolling thunder, our signature face-to-face events—Outreach Unleash, SalesLoft Rainmaker, SaaStr, ABM Innovation Summit, and then TOPO—were being cancelled. Smart Play #4: Adapt. Doggedly Optimistic.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Martech

MAY 10, 2022

Said Bhagat, “We help brands like Planful use what we call downstream buyer intent data to target their advertising and sales outreach. We help them use the data either directly in systems like Salesforce, for BDR outreach in LinkedIn, and through ABM platforms like 6Sense and Demandbase.”

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Buying Cycle Intent Ideal Customer Profiles Planning 85

Hubspot

MAY 8, 2020

As HubSpot's Senior Manager of Accelerated Leadership Programs, Ryan Batter states, "The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.". Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

Account Based Marketing 99

Account Based Marketing Work Management Marketing Management Budget Programs 99

DemandBase

MAY 7, 2020

Now, as an ABM Strategist, I finally get to follow my instincts and advocate for more effective sales engagement. Wishing you abundant sales success, Bonnie Thomas (Senior ABM Consultant). The post Lead, You’re Dead to Me: An Open Letter to Sales appeared first on Account-Based Marketing – Demandbase.

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Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Content4Demand

MAY 6, 2020

At Content4Demand, we’ve been talking a lot about ABM. There is a lot of great technology available to help B2B firms execute ABM strategies, creating personalized experiences at scale. But anyone who has done ABM knows that it is so high touch and can sometimes require engaging hundreds of accounts.

Account Based Marketing 44

Account Based Marketing ABM Allocation B2B Thought Leadership 44

Engagio

OCTOBER 18, 2023

Just as marketers embraced account-based marketing (ABM), we’re also seeing great SDR teams adopt account-based thinking and thus the rise of account-based sales development (ABSD). I love the look and feel of Demandbase.” The post Account-Based Sales Development and the Power of Account Intelligence appeared first on Demandbase.

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DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71