Adobe Experience Cloud Blog

JANUARY 7, 2020

I love account-based marketing (ABM). I’ve been running ABM teams for some time and find it incredibly satisfying. Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. Step 3: Implement ABM-specific activities.

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Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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Account Based Marketing Paid Content ABM Sales Management 52

Engagio

DECEMBER 2, 2022

Join Drift, Demandbase, and Smarsh to learn how to run a successful multi-channel ABM campaign and engage your target accounts, using the right message at the right time. The post How Smarsh Personalizes the Experiences of 6500+ Customers appeared first on Demandbase.

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DemandBase Personalization Multi-Channel Account Based Marketing 48

DemandBase

SEPTEMBER 26, 2018

This has helped enable lead generation and lead management capabilities with engagement activity insight as well as multi-channel analytics. That’s why many B2B marketers have added Account-Based Marketing (ABM) to the stack as a third, essential technology.

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Account Based Marketing ABM CRM DemandBase 63

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

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Work Management Marketing Management DemandBase Account Based Marketing 64

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. Read more on Top 5 Ways to Supercharge ABM with Intent Data. How does ABM work?

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DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Others, like Tom Stein, founder of the global B2B marketing agency Stein IAS , are adamant that your ABM approach won’t be nearly as effective without a strong dose of creativity added into the mix. Is there room for it?

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Account Based Marketing ABM Creativity DemandBase 51

Engagio

JUNE 27, 2018

Every day, someone somewhere is publishing a mediocre blog post pertaining to ABM. How do you implement a scalable ABM strategy that will add value to the business? ABM doesn’t happen in a silo. ABM is a team sport. How to Avoid the ABM Trough of Disillusionment. There’s a lot of hype around ABM, and rightfully so.

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Account Based Marketing ABM Sales Management Peer-to-peer 54

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Create multi-step outreach campaigns based on intent data.

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Outreach Enterprise Management DemandBase Buy 86

DemandBase

APRIL 12, 2020

First-touch, last-touch, multi-touch, oh my! “A A full 54% of marketers say multi-touch attribution is one of the biggest gaps in their marketing research.” Of course, we want to channel our hard-won marketing dollars to the most effective sources for driving awareness, engagement, and conversion. More importantly, should we?

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Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

Hubspot

MAY 8, 2020

As HubSpot's Senior Manager of Accelerated Leadership Programs, Ryan Batter states, "The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.". Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

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Account Based Marketing Work Management Marketing Management Budget Programs 98

DemandBase

NOVEMBER 19, 2018

Having arrived on the ABM scene about 3 years ago, I can remember back to the time when the only companies pursuing Account-Based Marketing strategies were doing it on their own. Today, agencies and marketing solution providers are adding ABM to their list of capabilities daily. Because there’s gold in them ABM hills.

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Engagio

OCTOBER 18, 2023

Just as marketers embraced account-based marketing (ABM), we’re also seeing great SDR teams adopt account-based thinking and thus the rise of account-based sales development (ABSD). Multi-channel – maximizing reach by using all channels, not massive spamming campaigns. I love the look and feel of Demandbase.”

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DemandBase

MARCH 1, 2019

Account-Based Marketing, otherwise known as ABM, is the hottest marketing trend of the last couple of years—and for good reason. For marketers, finding the right audience and understanding what interests them is a no-brainer for ABM success. Why ABM Works. Aligning Multi-Channel Marketing Efforts. The Bottom Line.

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Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). An ABM orchestration platform, 6sense powers their tech with artificial intelligence (AI). Demandbase.

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Intent Data Intent Bombora Marketing AI 40

SmartBug Media

MARCH 19, 2021

7 Marketing Channels to Focus On in 2021. 5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. Although this article is technically about 50 of the best inbound marketing resources, it would be remiss for me to not mention account-based marketing (ABM), because it’s quickly becoming a B2B marketing standard.

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Paid Content Inbound Marketing Resources B2B Marketing 105

DemandBase

SEPTEMBER 6, 2019

Has your marketing team recently heard from corporate honchos that it’s time to get on board with an ABM account-based-marketing program, sharing the ROI load with the sales team? Share mini-cases with your marketing colleagues showcasing successes of website personalization and ABM. Join our ABM Masterclass webinar on engagement.

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Account Based Marketing Top of Funnel B2B Thought Leadership ABM 40

Heinz Marketing

AUGUST 5, 2021

Today’s post is about ABM Orchestration. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. In most cases, companies are using ABM to target their best-fit accounts, think quality over quantity. ABM really thrives from a highly-targeted, personalized approach.

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Account Based Marketing ABM De-duping Marketing Automation Services 120

Engagio

JUNE 16, 2020

SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. This acquisition combines the leader in ABM with Engagio, one of the early pioneers of the category.

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DemandBase Account Based Marketing Marketing Automation Services Work Management 62

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technologies you can use to execute effectively. 61 ABM Technologies.

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Account Based Marketing ABM Sales Management CMS Development 97

chiefmartech

MAY 8, 2024

Each one has shared a narrative about how they conceptualize their stack, but also how they see it aligned with their multi-channel, go-to-market strategy. Demandbase Martech Stack Demandbase has been one of the pioneers of the ABM movement. Bravo, Sargento. martech stack.

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DemandBase Marketing Management Multi-Channel Communities 110

Customer Experience Matrix

AUGUST 19, 2016

Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. The post describes our framework of four ABM process steps, six system functions that support those steps, and six sub-functions that are hardest to find. The table below shows the details.

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Work Management Marketing Management Marketing Automation Services Account Based Marketing 120

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. ” and our guest is Jon Miller , CMO at Demandbase. I ask Jon how do we get beyond ABM? But I’ve been thinking a lot about the limitations of both ABM and fishing with a spear. ” To Engagio, to Demandbase.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

DealSignal

MARCH 29, 2018

Similarly, a winning ABM initiative also depends upon having your five “key players” each perform their role and interoperate nicely. Ladies and gentlemen, here’s the starting five for ABM: Systems , at Center, anchoring your offense. Complete, detailed info to help you plan, prioritize, and personalize your ABM engagement.

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Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

SalesIntel

APRIL 2, 2024

Intent data is complex and we understand that in order to provide our customs industry-leading intent data, it’s important to source multi-stream data and so we have partnered with the market leader Bombora to provide its customers with the best intent data in the market. ZoomInfo’s intent data comes from an in-house engine.

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Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

ClickZ

OCTOBER 20, 2020

Well, especially in ABM, the marketing team should be expanding its influence toward the bottom of the funnel. There were fewer digital channels, so naturally, a significantly lower volume of activities to coordinate. Marketers need to become adept with multi-channel orchestration, spanning digital channels as well as human touches.

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Top of Funnel B2B Marketing Digital Marketing Funnels B2B 141

Engagio

OCTOBER 13, 2020

Even in the five short years since I started Engagio and the ABM movement took off, the landscape began to look completely different. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Rise of Account Based Marketing (ABM). Need for multi-channel orchestration.

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Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Top Rank Marketing

JULY 19, 2023

CapCut @capcutapp ChatGPT plug-in for the creation of video content specifically for social media channels, from TikTok parent firm ByteDance. Ai-Wordsmith @heyaiwordsmith Multi-purpose AI writing assistant. Imagen @GoogleAI Google text-to-image AI diffusion model tool.

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Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Martech

SEPTEMBER 23, 2022

The increasing complexity and scale of projects, driven not least by the proliferation of content delivery channels. Demandbase acquiring Engagio , for example, shone a light on the need to personalize the ABM journey. In doubling down on collaboration, Adobe is acknowleding the way we work now.

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Acquisitions Work Management Marketing Management DemandBase 81

DemandBase

JULY 21, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

DealSignal

MARCH 30, 2018

Similarly, a winning ABM initiative also depends upon having your five “key players” each perform their role and interoperate nicely. Data Complete, detailed info to help you plan, prioritize, and personalize your ABM engagement So you have your systems of record and engagement in place.

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Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

DemandBase

MARCH 21, 2019

We recently partnered with Folloze, an ABM engagement platform, to provide hyper-personalized account experiences to prospects and customers, regardless of channel or contact method. Demandbase and Folloze integration offering Multi Channel Campaigns leading to a single hyper-personalized experience. Learn More.

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The ABM Agency

APRIL 30, 2023

Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. In this blog post, we will delve deeper into the world of ABM by discussing its benefits such as higher ROI and improved customer relationships. Conclusion 1.

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Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Single Grain

APRIL 24, 2023

The goal was to promote their software using various digital marketing strategies , enhance brand awareness, and use key channels to increase leads and new customers. Strategy: Invested in a Multi-Channel Marketing Campaign Cornerstone OnDemand sought help from a digital marketing agency that created a multi-channel approach.

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Case Studies Case Study Paid Content Lead Generation 52

Full Circle Insights

FEBRUARY 28, 2021

Six Steps to Start Small with ABM. ABM Success Metrics. The Salesforce Technology You’ll Need for Your ABM Strategy in 2018. How to Start Small with ABM. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. 4 Ways to Get Your CRM in Line with ABM Priorities. 10 Killer Salesforce Reports.

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