Strategic-IC

MAY 30, 2023

And for one of our latest podcast guests, the secret to getting ABM right is something she has undoubtedly mastered over the years. In a recent episode of Let’s talk ABM , we had the pleasure of speaking with Jess Larkin , Senior Strategic Marketing Manager for Financial Services at Confluent , about the ins and outs of launching ABM.

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Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

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DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. The different types of intent data Intent data comes in multiple varieties.

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Only B2B

JANUARY 18, 2024

ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. If you want to implement ABM in your business, follow these 7 tactics to craft around your strategy. Here, it’s important to understand the distinction between Account-Based Marketing (ABM) and demand generation.

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Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

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Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

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Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

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Content4Demand

OCTOBER 16, 2020

New technologies are constantly cropping up, making us more efficient and effective at generating demand and building pipeline. At face value, orchestration is taking all the moving parts in your ABM campaign and then synchronizing them to create a cohesive strategy between sales and marketing to give buyers consistent experiences.

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Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. The role of intent data in Account Based Marketing . Broadly speaking, there are two type of intent data. Personalize and contextualize engagement.

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Strategic-IC

NOVEMBER 7, 2022

So how do you move up from SMB to Enterprise Marketing and shift gears from Demand Generation to Account-based Marketing? In a recent episode of Let’s talk ABM , I sat down with Daniel Dong , Manager of Expansion Growth at Samsara , to hear his advice on moving from SMB to Enterprise. Daniel’s ABM thinking, broken down into 4 parts.

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Engagio

DECEMBER 28, 2020

It’s the time of year again where we reflect on the year’s events and accomplishments and predict what is to come. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

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KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. 14% are only now rolling out their ABM programs.

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DemandBase

AUGUST 10, 2020

The once coveted, high-touch in-person, invite-only, VVIP engagements are now a thing of antiquity, and we are now living in a world of “virtual” events. Goodbye (for now), in-person ABM Innovation Summit, and hello, virtual ABM Innovation Tour. All (digital) roads lead to ABM.

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Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. Let’s explore.

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Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels.

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Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

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Strategic-IC

APRIL 23, 2023

ABM, and the world around it, is ever-evolving. Yet ABM has flourished. ABM is everywhere! And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. Top ABM trend predictions for 2023 1.

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SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

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DealSignal

MAY 30, 2023

During a recent conversation about migrating from traditional inbound marketing to an ABM campaign strategy, a colleague noted that the optimal method was a hard cutover, but that this would put a serious hole in his pipeline. This colleague is a super smart leader with deep demand gen experience. Hard cutover or gradual migration?

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Madison Logic

FEBRUARY 7, 2024

Get the most out of genAI by using it to help you generate content ideas and provide a basic outline for your content—but lean on human and data insights to ensure you’re creating a true connection with buyers. You must leverage your first- and third-party intent data to identify target audiences and personalize your content.

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Martech

MAY 3, 2022

Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. What Precision Social does.

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SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

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DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. The Ideal Customer Profile defines which companies to pursue while intent defines when to pursue them.

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Madison Logic

JUNE 5, 2024

The goal is to surround existing buying committee members with content and messaging that generates demand and urges them to expand into other services or upgrade features within your platform. Here’s how you can optimize each marketing channel with ABM content and messaging that gets customers to engage with your expansion campaigns.

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Engagio

NOVEMBER 5, 2020

In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. You may have guessed by now that I’m talking about our new Demandbase ABM Platform. – Jimmy Montchal, VP of Demand Gen, Coursedog. And it’s finally out in the world!

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Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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Circle Studio

NOVEMBER 24, 2020

And the events of 2020 have driven a significant increase in user demand for digital and digital consumption—growing trends that have been building for many years now. Virtual events. Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement.

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Strategic-IC

MAY 18, 2021

From its origins in 2003 , ABM has evolved from the ‘pure’ One-to-one ABM approach to encompass One-to-few and One-to-many. At the same time, technology has impacted many aspects of ABM from intent data to programmatic advertising. ABM is evolving. ABM is much more than Marketing.

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xiQ

OCTOBER 18, 2019

Their demands and expectations of sales representatives have also evolved. Account-Based Sales and Marketing (ABM). Staying ahead of the people and events shaping the industry is a tall order that is further exacerbated by the abundance and frequency of news and events. 77% of ABM Projects Have Not Delivered RoI.

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Excelsior Research

JUNE 1, 2021

DEMAND GENERATION. QUALITATIVE DATA PROCESSING. DEMAND GENERATION. QUALITATIVE DATA PROCESSING. 7 Killer Demand Generation Strategies. Demand Generation. Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a accompany.

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Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event.

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DemandBase

NOVEMBER 5, 2020

In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. You may have guessed by now that I’m talking about our new Demandbase ABM Platform. – Jimmy Montchal, VP of Demand Gen, Coursedog. And it’s finally out in the world!

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Account Based Marketing Marketing Automation Services ABM DemandBase 52

SmartBug Media

MAY 10, 2022

Seventy-five percent of those polled also noted that account-based marketing (ABM) had improved upsell and cross-sell opportunities via account-specific insights. Retaining customers should never be an afterthought, so how can you use ABM on your existing customer base to retain and grow it? Addressing low customer engagement.

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xiQ

DECEMBER 15, 2021

Transforming Field Marketing into ABM specialists. The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. First-party intent data and advanced analytics. The short answer is NO!

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Excelsior Research

JUNE 1, 2021

DEMAND GENERATION. QUALITATIVE DATA PROCESSING. DEMAND GENERATION. QUALITATIVE DATA PROCESSING. 7 effective strategies of demand generation. Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a company. LEAD GENERATION.

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xiQ

OCTOBER 18, 2019

Their demands and expectations of sales representatives have also evolved. Account-Based Sales and Marketing (ABM). Staying ahead of the people and events shaping the industry is a tall order that is further exacerbated by the abundance and frequency of news and events. 77% of ABM Projects Have Not Delivered RoI.

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Account Based Marketing ABM Top of Funnel Marketing Automation Services 62

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. Read more on Top 5 Ways to Supercharge ABM with Intent Data.

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