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The Demand Generation Strategy Guide

Zoominfo

Account-Based Marketing (ABM): This is when marketing activities are carried out based on trying to win specific accounts. ABM is not necessarily about amplifying the brand voice widely across your target market but rather approaching specific prospects and engaging with them directly.

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ABM Is the Greatest Thing Since Sliced Bread!

LeanData

A sales rep wandered to a booth manned by Brian Birkett at a recent conference and struck up a conversation. What do you think, he asked, about all of this ABM stuff? “He This, by the way, happened at an ABM-themed event. And it’s not just ABM. ABM is hot right now,” Birkett added. Yay, ABM!).

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

However, I actually did much better with my not-quite-predictions for 2015: Marketing technologists did multiply and were fruitful, as was evident at the two electrifying MarTech conferences in San Francisco and London. (A+). The next version of my landscape won’t cover all of them, just a large representative sample.

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

These are just a representative sample — and worth noting that many vendors in the space span multiple categories. MIT now has an annual conference on platform strategy. Collectively, they had estimated combined revenues of $3.9 billion in 2021, up 39% from 2020. Jay predicts the space will grow another 128% to $8.9 billion by 2027.

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The Demand Generation Strategy Guide

Zoominfo

ZoomInfo MarketingOS Finally, ABM with data you can trust. Account-Based Marketing (ABM) : This is when marketing activities are carried out based on trying to win specific accounts. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation?

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ABM Is the Greatest Thing Since Sliced Bread!

LeanData

A sales rep wandered to a booth manned by Brian Birkett at a recent conference and struck up a conversation. What do you think, he asked, about all of this ABM stuff? “He This, by the way, happened at an ABM-themed event. And it’s not just ABM. ABM is hot right now,” Birkett added. Yay, ABM!).

article thumbnail

ABM Is the Greatest Thing Since Sliced Bread!

LeanData

A sales rep wandered to a booth manned by Brian Birkett at a recent conference and struck up a conversation. What do you think, he asked, about all of this ABM stuff? “He This, by the way, happened at an ABM-themed event. And it’s not just ABM. ABM is hot right now,” Birkett added. Yay, ABM!).