SmartBug Media

AUGUST 26, 2020

As you get started with account-based marketing (ABM) , you’ll undoubtedly need some key technology platforms to carry out your strategies and tactics. Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Only B2B

JULY 28, 2023

Account-Based Marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, resulting in Marketing Qualified Leads (MQLs). Unlike traditional marketing approaches, ABM focuses on individual accounts, personalizing campaigns and content to resonate with specific prospects. for non-personalized mail.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Inbox Insight

APRIL 19, 2021

Customer profiles informed purely by your own first party data such as your CRM, can be restrictive. As ABM is aligned to sales effort, having a restrictive TAL can limit the Sales ability to pursue the accounts that really matter to your business. Reading time: 4 minutes. Why do we need to rethink ICP and customer profile data?

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. Most B2B marketers (55%) use their conversion of engaged account-to-opportunity rate to measure their ABM success.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

SalesIntel

OCTOBER 18, 2023

Even more concerning is the absence of crucial B2B information essential for execution, such as identifying companies in the market, evaluating their alignment with the ICP criteria, obtaining contact details of key account stakeholders, and efficiently researching new accounts to gain a competitive edge.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. That definition could apply to almost any system that delivers marketing messages, but the ABM Guide includes only ABM specialists. Those are the places where ABM specialists are most likely to shine.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

LeanData

FEBRUARY 10, 2022

Engagement with prospective customer accounts as markets of one is the essence of account-based marketing (ABM). The company’s industry-best lead-to-account matching solution is fundamental to ABM success, and LeanData Engagement Analytics is mission-critical for advancing deals to closed/won. Honing the ideal customer profile.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

Account Based Marketing 128

Account Based Marketing Enterprise Management Work Management Paid Content 128

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. 14% are only now rolling out their ABM programs.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. B2B Fusion has developed industry award-wining ABM experiences for its clients. So intent-data information could be used to help with personalization.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Webbiquity

MARCH 31, 2022

People now expect instant access to whatever information they need—the sooner they can find what they’re looking for at any given time, the better for your brand. And because ABM is so highly targeted, it also aligns your own internal processes better. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it. Part 1: Build a Budget.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

xiQ

JUNE 19, 2019

Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. As an ABM leader, you are a disseminator of consistently relevant, high-quality information that lets you establish your (personal) brand and stand out as a leading influencer and authority in your field.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

PureB2B

APRIL 20, 2022

Account-based marketing (ABM) has been a go-to strategy for several years. However, many businesses struggle to implement a formal ABM strategy successfully because they get stuck at the first hurdle. ABM strategy consists of many different steps, but the one that often proves challenging is selecting the most relevant target accounts.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

PureB2B

APRIL 20, 2022

Account-based marketing (ABM) has been a go-to strategy for several years. However, many businesses struggle to implement a formal ABM strategy successfully because they get stuck at the first hurdle. ABM strategy consists of many different steps, but the one that often proves challenging is selecting the most relevant target accounts.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. The idea was that functions define major categories of systems, while the sub-functions differentiate systems within each category.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Full Circle Insights

OCTOBER 1, 2022

The growing popularity of account-based marketing among B2B marketers is well established — most B2B marketing teams have adopted an ABM strategy, though the maturity of the ABM model they use varies across marketing teams. A mature ABM marketing strategy requires well-defined marketing goals and metrics.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy. On the other hand, picking target accounts correctly is critical to the success of ABM campaigns. What’s not to like?

Ideal Customer Profiles 81

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 81

Zoominfo

MARCH 6, 2021

Marketers then use this information to guide their lead nurturing campaigns and GTM strategies. Why Is Customer Segmentation Analysis Important? Segmentation analysis helps marketers determine segment quality. Segmenting ABM data allows you to personalize your marketing efforts and possibly increase revenue potential.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Madison Logic

JUNE 6, 2022

Madison Logic Named a Leader in 2022 Quadrant Knowledge Solutions’ SPARK Matrix for Account Based Marketing (ABM) Platforms. The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends and leading ABM vendors. Visit madisonlogic.com for more information.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Sales Cycle 52

xiQ

JUNE 19, 2019

Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. As an ABM leader, you are a disseminator of consistently relevant, high-quality information that lets you establish your (personal) brand and stand out as a leading influencer and authority in your field.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Strategic-IC

FEBRUARY 16, 2021

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Acxiom and strategicabm seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session. What has been the internal feedback at Acxiom on the success of this ABM programme?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

DemandBase

MARCH 16, 2020

I log into the ABM Platform to see what pages accounts are visiting to determine what to put on our homepage – what messages to include in our “hero,” the content to merchandise, and opportunities for personalization. Often, what I see in the ABM Platform will generate a specific question that requires a deeper level of analysis.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA first coined the term “ Account-Based Marketing ” (ABM) in 2004 and has grown to become one of the leading authorities in ABM. The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Engagio

JULY 1, 2021

Account-Based Marketing (ABM) (and Account-Based Experience if you consider the full customer lifecycle in your go-to-market approach) are fundamentally rooted in the execution of marketing programs and experiences centered around specific audiences. For more on the value of personalization, read my blog, Personalized Marketing Matters!

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Only B2B

APRIL 10, 2024

Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SmartBug Media

MAY 10, 2022

Seventy-five percent of those polled also noted that account-based marketing (ABM) had improved upsell and cross-sell opportunities via account-specific insights. Retaining customers should never be an afterthought, so how can you use ABM on your existing customer base to retain and grow it? Addressing low customer engagement.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Engagio

MARCH 21, 2024

Expert Strategic Advice to Enable your GTM Strategy All Demandbase customers with an FSL (Foundational Service Level) Agreement will interact with one of our certified ABM strategists. Our ABM Strategists are former ABM practitioners and data consultants with deep expertise in strategic marketing, data strategy, and selling.

Marketing Analytics Tools 62

Marketing Analytics Tools DemandBase Work Management Marketing Management 62

The ABM Agency

SEPTEMBER 27, 2020

Among the top five ABM channels used today are content marketing , paid social , and marketing automation , or email. With over 250 grammar rules, this helpful tool provides a thorough analysis of your documents, assisting you in reaching your fullest potential as a B2B copywriter.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Tools 52

Televerde

JANUARY 26, 2021

One of the most valuable ways to target and relate to customers is by implementing account-based marketing (ABM). ABM is a strategy involving the use of Marketing and Sales to build personalized customer relationships. ABM makes one-to-one relationships more efficient by targeting only the customers most likely to buy from you.

Account Based Marketing 59

Account Based Marketing ABM Marketing Automation Services Marketing Management 59

Madison Logic

JUNE 28, 2022

Leading Global ABM Platform Madison Logic Earns 2022 Great Place to Work® Certification for Second Consecutive Year Across U.S., NEW YORK, NY – June 28, 2022 – Madison Logic , the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S.,

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Leadspace

MARCH 26, 2018

Today, ABM is part of the scenery for B2B Marketing and Sales. A big reason for this is that on the operations level, many ABM adopters just aren’t ready for it. In this post, we’ll cover seven crucial ingredients to preparing your data to execute successful, engaging ABM campaigns: 1.

Account Based Marketing 78

Account Based Marketing ABM Marketing AI Demand Generation 78

DemandBase

MARCH 7, 2019

Still, with fixed resources and manual data analysis, it can sometimes be tough to effectively scale your account-based marketing (ABM) strategy and tailor marketing to each and every one of your leads. The full potential of ABM is finally being unleashed by artificial intelligence (AI). But… why is this?

Account Based Marketing 40

Account Based Marketing ABM DemandBase Touchpoints 40