Only B2B
MAY 22, 2024
Account Based Marketing (ABM) is the strategic approach used to identify and engage specific high-value accounts. It requires close collaboration between marketing and sales teams to deliver tailored, personalized experiences and ultimately convert targeted accounts. What are the ABM benchmarks?
Marketing Insider Group
AUGUST 10, 2020
When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.
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Marketing Insider Group
FEBRUARY 13, 2023
It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). ABM is no longer a “nice-to-have” – far from it.
KoMarketing Associates
NOVEMBER 3, 2022
As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%).
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare? May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.
Only B2B
JANUARY 18, 2024
The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Try not to waste that.
KoMarketing Associates
NOVEMBER 17, 2022
Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. About 34% are being held challenged by trying to achieve personalization at scale toward target accounts.
Speaker: Susan Spencer, Principal of Spencer Communications
You will walk away with a better understanding of: Pros and cons of contact and company intent data How to decide which type of intent data is best for you Ways to use intent data to reach active buyers quickly How company intent data can improve ABM outcomes Best practices for leveraging contact and company intent data In addition, you’ll learn the (..)
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