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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

Landing page optimization is the process of improving the performance of a landing page, so it gets the highest possible conversion rate. This is a subset of Conversion Rate Optimization or CRO. Landing page optimization is critical because it will increase your overall conversion rate.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. An email campaign automation tool can help you select one element to test, such as the subject line, email content, or call-to-action. Yes, it’s an ad.

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Hexagon Xalt’s Account-Based Marketing Strategy

Terminus

Hexagon Xalt , a division of Hexagon AB , is a Fortune Global 2000 company whose mission is to help manufacturing, construction, aggregate, and material handling businesses adapt to digital market environments and improve their operations by fully leveraging IoT data. Launch mini- or micro-programs to test new markets and collateral.

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Email Marketing Strategies for a Successful Go to Market Campaign

Bluetext

Pro tip – stay away from purchasing lists. The easier you provide that benefit, the more likely you’ll see a higher conversion rate. . Metrics: check in on performance, look at opens, click-throughs, and unsubscribe rates. A/B test – not sure what is most compelling to get leads to convert?

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Video in Email Workflows, Webinar Transcription

Lead Liaison

We show you how to use video in email to boost your conversion rate by strategically adding them into your email workflows. We did a really great AB test a few months ago, where we tested eight different emails. We’ve actually found way higher conversion rates when we put it right at the middle.

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The Complete Guide to A/B Testing & False Positives

TrustRadius Marketing

Whether you’re a digital marketer, a savvy entrepreneur, or a website owner trying to boost your site’s conversions, there’s no doubt A/B testing has at one point been a high priority. In this article, we’ve broken down the different parts to A/B testing and the key components to look out for.