ConvertKit

DECEMBER 31, 2019

Think about the last time you created a landing page. One landing page, to go—hold the pickles. I'll take a wild guess and say you likely chose what should be on your page based on what you thought your audience needed. It's easy to create a landing page and then forget about improving it over time.

Landing Pages 70

Landing Pages A/B testing Conversion Conversion Rate 70

Unbounce

JULY 12, 2023

Unbounce is an AI-powered landing page builder with smart features driving superior conversion rates. We like to say our business is conversion rate optimization , and we’re gonna explore a lot about CRO in this series today. So why don’t you talk a little bit about landing pages and Unbounce and AI?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

FunnelEnvy

AUGUST 22, 2022

A/B testing, or split testing, has been used for decades to improve customer satisfaction in B2C businesses. By some measures, more than half of all B2B marketers today use A/B testing as their primary conversion rate optimization (CRO) method. This small change can make a big difference in your conversion rate.

Funnel Advertising 78

Funnel Advertising Digital Marketing Funnels Advertising Funnels Click Rate 78

Single Grain

MAY 31, 2023

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. The best example of how AI assists in smart content optimization is automated A/B testing.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. What Is Multivariate Testing?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

seo.co

FEBRUARY 10, 2022

Here, you’ll be able to see where your strengths and weaknesses are; for example, if you see that your conversion rates are at an all-time high, but your traffic is lackluster, you can adjust your goals to focus on attracting more traffic. Conversions as a measure of traffic value. Not all content effects are easy to measure.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

SendX

SEPTEMBER 9, 2018

They are used for CTA's like getting the user to buy a product or go to a landing page or leave a YES /NO response. Conversion Rate. This is super crucial since most people don't measure conversions. It may quite happen that you are getting 10% CTR, however, your conversion numbers may be dismal.

CTR 150

CTR A/B testing Opt-in Click Rate 150

Convert

OCTOBER 27, 2021

You can learn to make your marketing far more effective by improving it with A/B testing! It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. More lift, more conversions, more impact. What Is A/B Testing? Have a landing page ?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

PathFactory

JUNE 20, 2019

In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. The action-packed hour explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples. Why is that statistic so staggeringly low?

A/B testing 40

A/B testing Ideal Customer Profiles Top of Funnel Statistics 40

Convert

MARCH 13, 2024

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. In this guide, we’ll take a closer look at the key things you need to consider, with input from seasoned conversion rate optimization pros. Now let’s jump straight to the A/B testing tools comparison.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. When asked about User Personas and how to use CRO to have a persona strategy that stands the test of time, here’s what he had to say: I don’t use the term persona anymore. Motivational Data.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Single Grain

OCTOBER 1, 2020

The Statistics. Split Testing. 6) The Statistics. Because of this, statistics can help you back up your claims while bringing in a third party to validate them. including new research or statistics. TABLE OF CONTENTS: Difference Between a Content Audit and a Blog Post Audit. Content Quality. The Headline/Title.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111