Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. The best example of how AI assists in smart content optimization is automated A/B testing.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

SendX

SEPTEMBER 10, 2018

But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. So test it out. To get better email deliverability and subscriber engagement, you should AB test on your email subject lines, from name & email, delivery time and email content. SPF Testing.

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. And I know we can test a lot of those sorts of creative and see how it performs with the numbers and the statistics and the quantifiable data. But yes, out there marketers, if you are not AB testing and or using multi variance, you really are leaving dollars on the table.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

chiefmartech

AUGUST 5, 2019

First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In this candid keynote, Mike will discuss the transition from CMO to CEO and how the CMO role is a new and fetile breeding ground for CEOs.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

chiefmartech

FEBRUARY 9, 2016

Gerry Murray , Research Manager of the CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer — will illuminate the new capabilities that “cognitive services” now offer marketers, leveraging data and artificial intelligence. to achieve the best outcomes.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Heinz Marketing

JANUARY 22, 2018

We were thrilled this last time to be able to talk to Alex Terry , CMO at Conversica to talk about the findings of the highly regarded 4 P’s Report. Our CMO Carl Anders kind of coined the term of the four Ps, a little bit relating back to some of the four Ps in marketing classes in business school in undergrad.

Marketing AI 58

Marketing AI Top of Funnel Work Management Enterprise Management 58

Metadata

MARCH 18, 2021

We made a test of this for a 300, 500-person classes in Stanford and MIT. ” Segment style, all data driven AB test. It was a bit delusional frankly, the moment when we finish this AB test to Segment and Guillaume. Guillaume left, but AB test was still there. Ilya Volodarsky: Yeah, in realtime.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52