Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. Is this tool supporting the optimization of our testing program? Who is Optimizely?

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Aberdeen

DECEMBER 28, 2018

Compared to traditional Profile Programmatic advertising, where ads are targeted to a company profile (company size, industry, geography or uninformed Target Account List), Intent Programmatic advertising gauges the intent of the account by aggregating the digital footprint of all devices showing intent. The result: ad response rates soar!

Profiling 8

Profiling Intent A/B testing Advertisements 8

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. I have a number of news aggregators that come to me every day on AI, and I spend 30 to 40 minutes a day, and it’s hard to keep up. And I know we can test a lot of those sorts of creative and see how it performs with the numbers and the statistics and the quantifiable data.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. The best example of how AI assists in smart content optimization is automated A/B testing.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52