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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

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Is your A/B test taking too long to hit 95% statistical significance? Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. If you can relate to the “I must hit 95% before I trust my result” experience, you’re currently being held down by one or more misconceptions about stat sig.

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The best times to post on Twitter 2022

Sprout Social

If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles. Why healthcare orgs should invest in social listening, stat. 5 stats for social media marketers in the software industry.

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Fundamentals of Product Experimentation for Beginners

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It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

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Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. A/B testing is your safety net!

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

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So you’re looking to buy an A/B testing tool. The future trends and ideas that we’re seeing emerge in the CRO industry, what they mean, and which tools we think meet this demand (while also meeting your current testing needs). This way, you can streamline your decision-making and find the best A/B testing tool for your investment.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

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A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Can they easily find the information they need? This article was months in the making.

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The best times to post on Facebook 2022

Sprout Social

If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles. Why healthcare orgs should invest in social listening, stat. 5 stats for social media marketers in the software industry.

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