SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. But first, here’s a summary of what we discussed last week. Most buying journeys will start and end online.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

Oktopost

JANUARY 16, 2024

But, when it comes to investing in tools, you’ll want to allocate your budget to the platforms that fit your business needs and bring you the most value in return. The platform provides predictive insights, revenue forecasting, and pipeline analysis.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Deloitte forecasts an increase in global consumer engagement with audio entertainment in 2024.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. AI-driven ABM allows you and your team to analyze vast amounts of data to identify patterns and insights that might otherwise be missed by a human marketer.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Engagio

APRIL 12, 2024

” – Philip Kotler, American marketing author, consultant, and professor emeritus. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Customer retention: the ability of a business to keep its existing customers. Here are a few (10) ways.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. In fact, in 2024 , the average daily time spent with digital audio in the U.S. YouTube Music: In 2024, YouTube Music and Premium crossed 100 million subscribers. percent market share in 2022.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. In fact, in 2024 , the average daily time spent with digital audio in the U.S. YouTube Music: In 2024, YouTube Music and Premium crossed 100 million subscribers. percent market share in 2022.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. In fact, in 2024 , the average daily time spent with digital audio in the U.S. YouTube Music: In 2024, YouTube Music and Premium crossed 100 million subscribers. percent market share in 2022.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Provide personalized conversion units that align with marketing and sign-up goals.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Provide personalized conversion units that align with marketing and sign-up goals.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

GreenRope

NOVEMBER 18, 2019

That’s why lead generation is one of the most challenging tasks for marketers. It enables you to use consumer data to understand the buying patterns of your target consumers and plan your future marketing tactics. Digital marketing has placed a huge amount of consumer data in the hands of marketers.

Sales Qualified Leads 40

Sales Qualified Leads Buyer Personas Generation Lead Scoring 40

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions.

Marketing Attribution 125

Marketing Attribution Marketing Mix Advertising Agencies Paid Search Agency 125

illumin

JANUARY 18, 2024

Alongside increased sponsorship and marketing, athletes are garnering higher viewership. Women’s athletics are slated to continue their climb in 2024, with the launch of the PWHL in January. Deloitte forecasts that women’s sports will surge in popularity, and could potentially earn $1.28

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Marketing Budget Creation 52

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. It can have real, tangible impacts on consumer expectations, market share and of course, marketing careers.

Social Media 98

Social Media Media Paid Social Agency Work Management 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Top Rank Marketing

OCTOBER 18, 2023

An additional recent survey from Ogilvy paints an even brighter future for B2B influencer marketing, revealing that 75 percent of B2B marketers are investing in influencer marketing , with 93 percent planning to use B2B influencers even more in the coming year. is expected to expand some 3.5 is expected to expand some 3.5

B2B Marketing 122

B2B Marketing Personalization Planning B2B 122

Valasys

JANUARY 5, 2024

With predictive analytics tools, companies can connect and thoroughly analyze all these data to make the best decisions, forecast future trends, and avoid potential risks. Predictive analytics analyzes historical data and helps businesses forecast trends and patterns to better plan operations and allocate resources.

Budget Programs 40

Budget Programs Enterprise Management Marketing AI Analytics 40

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. With this explainer, you’ll get a complete overview of the current state of paid social advertising: what it is, its benefits, how it’s evolved, and how brands and agencies can make the most of this important tool within their larger marketing strategies.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) The daily number of emails sent in 2023 is forecasted to be around 347.3

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

ClearVoice

JUNE 19, 2023

If you’re looking for statistics to better understand what social media has in store for marketers and content creators this year, it’s your lucky day. Below is a compilation of some of the most relevant social media statistics every marketer and content creator should know in 2023. billion internet users worldwide.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Choozle

APRIL 30, 2024

of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. This blog is your roadmap through the key trends in paid media that will shape not only 2024 but also the years ahead. According to eMarketer , 42% of all digital marketing spending goes into search marketing.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Top Rank Marketing

SEPTEMBER 29, 2023

digital B2B ad spending will go towards mobile — three of numerous findings of interest to B2B marketers contained in recently-published forecast data. Marketing AI Institute “More marketers than every aren’t just paying attention to AI. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4

Enterprise Management 113

Enterprise Management Spending Work Management Marketing Management 113

SalesIntel

NOVEMBER 29, 2023

As we stand on the edge of starting 2024, integrating AI into B2B sales intelligence platforms and other intelligence platforms indicates a transformative era, particularly impacting roles in sales and marketing. This helps in tailoring marketing strategies and messaging for different groups.

Work Management 40

Work Management Marketing Management Lead Ranking Allocation 40