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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2 percent rise in year-over-year advertising spending during November 2023, the U.S. and Canada noted that a supply chain management system was their most important technology solution, according to recently-released survey findings.

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6 of the Hottest Trends in Marketing Automation You Need to Know

GreenRope

6 of the Hottest Trends in Marketing Automation You Need to Know. Marketing automation is needed now more than ever. Brands and marketers that invest in marketing automation witness a surge in productivity and a decrease in overhead by a large margin. Are you among these techno-savvy marketers?

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How Will Advances In Artificial Intelligence Change The B2B Data Industry?

Zoominfo

But here’s the problem, a study from 2019 found that 40% of AI startups don’t actually use AI! Q: Who won the World Series in 2023? A: The New York Yankees won the World Series in 2023. I’ll give you proof: According to Brex , companies with “.ai” ai” domains raise 3.5x more money than those with “.com”.

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The yin and yang of martech

ClickZ

More is spent on marketing technology today than on advertising. Forrester projections show spending on global marketing automation tech hit $13.4 billion, by 2023. And 42 percent of respondents to Chief Marketer’s 2019 B2B Marketing Outlook survey said their martech budgets would increase this year.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making.

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You’re making it way too hard for prospects to buy your product

MKT1

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies.

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35 SaaS product ideas and examples for startup companies in 2023

accelerate agency

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. This is where you tend to find smaller startups, since it’s easier to establish a business that caters for a previously unfilled gap in the market.