Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Choozle

NOVEMBER 13, 2020

Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption. In the U.S.

Advertisements 89

Advertisements Advertising Cost Per Thousand CPM 89

Martech

FEBRUARY 3, 2023

Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. As more consumers adopt 5G, the opportunity to create and share mind-blowing immersive experiences via mobile devices increases as well. the developer audience using augmented reality.

Marketing AI 76

Marketing AI Advertising Agencies Planning Broadcasting 76

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). What does this mean for advertisers? billion in 2022, and $21.4 7 Benefits of CTV Advertising .

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Martech

APRIL 29, 2022

Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. In this piece, we’ll dive into connected TV and OTT advertising.

Advertisements 78

Advertisements Advertising Marketing AI Mobile Advertising 78

Digilant

JANUARY 24, 2023

2022 was an excellent year for connected TV (CTV) as more consumers switched their viewing habits from cable to connected platforms. By 2018, that figure had grown to 74%, and today it’s 87% — a vast majority and proof that CTV is the place for advertisers to be. As an advertiser, you know the numbers don’t lie.

Paid Search Agency 52

Paid Search Agency Ads Advertising Agencies Mobile Advertising 52

Valasys

JANUARY 9, 2020

According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads. Theverge.com predicts that by the year 2020, more than 70% of the views will come from mobile devices. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64