Media 2020: The Marketer’s Guide to the Present and Future of the Internet
Contently
JULY 13, 2016
The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. The creator of that first banner ad in HotWired claims it had a 44 percent click-through rate (CTR). Banner ads still exist, but CTRs are far lower. Today, digital marketing is much different.
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