What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples
Martech Advisor
NOVEMBER 1, 2019
According to eMarketer , the native ad spend in the US alone will climb up to $52.75 billion by 2020. So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. Banner blindness and advertising fatigue are real, and advertisers have a challenge tackling them. Branded Content.
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