Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. eMarketer ). Native advertising increases purchase intent by 18 percent. eMarketer ). eMarketer ). Location-specific digital ad campaigns are 20x more effective than traditional banner ads that are not location-based. Sharethrough ). billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Digilant

APRIL 23, 2024

will be 1 hour and 45 minutes —a full 15 minutes more than in 2020. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. Audio and display: Add a companion banner and show it while the audio ad is playing.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Outbrain

MARCH 31, 2021

eMarketer ). Native spend on mobile more than doubled between 2018 and 2020, reaching $45 billion in the US. eMarketer ). eMarketer ). Native ads create an 18% increase in purchase intent. Native ads get 20-60% higher engagement rates than display banner ads. The Drum ). Outbrain ). Outbrain ).

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Outbrain

DECEMBER 30, 2019

The earliest ones were the rectangular-shaped banner ads shown at the top of a site’s main content. Display ads aim to boost brand awareness and purchase intent. Plus, some people demonstrate “banner blindness,” where they get so fatigued by the ads that they don’t notice them anymore. Image source: [link].

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60