Marketing Insider Group

NOVEMBER 16, 2021

For me that is ITSMA , a confluence of all three. Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. By my reckoning I have attended all but one of the ITSMA Marketing Vision events since.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Aberdeen

DECEMBER 20, 2018

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. Furthermore, we cautioned that it is also the time of the year where there’s an abundance of hype fueled by self-proclaimed CX experts.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Zoominfo

SEPTEMBER 7, 2021

We’ve all heard of big data, that nebulous term used to describe a fire hose of information that often overwhelms companies. Big data gained a lot of steam — and hype — in the early 2010s. It is this really powerful, massive thing, and if you don’t harness it, if you don’t use it in the right way, it’s not helpful.”

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Hubspot

JANUARY 27, 2020

With all the technologies out there, it's hard to cut through online chatter and determine which innovations are mostly just hype and which might actually change the way we market. But, at the same time, you might look into AI software or services that can help your team work more efficiently or learn more about customers.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

ClickZ

JANUARY 24, 2020

They invest in technology (startups, trending technologies – IoT, VR, AI, and data). And despite their recent store closures, Nordstrom is actually doing better now after investing in digital initiatives. Being customer-centric is not only about having a “think digital-first” mindset. The average consumer today is empowered.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Magisto

JANUARY 13, 2020

With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. While the Instagram feed has been almost changeless for months now. Here we are, it is finally 2020, the beginning of a new year and a new decade.

Trends 84

Trends Planning Lead Ranking Lead Scoring 84

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124