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2018: A RebelMouse Year in Review

RebelMouse

It's always overwhelming to think about how far we've come as a company every time December rolls around. But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. It was 365 days of twists, turns, and far more shining moments than ever before. It was actually quite positive.

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2018: A RebelMouse Year in Review

RebelMouse

It's always overwhelming to think about how far we've come as a company every time December rolls around. But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. It was 365 days of twists, turns, and far more shining moments than ever before. It was actually quite positive.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. Blogs and podcasts are both powerhouse marketing tools.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement.

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3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back. The revenue exchange between the duopoly and publishers needs to become an even playing field. Here's why: 1.

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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.

SEO 101
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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year.