KEO Marketing

OCTOBER 5, 2017

Successful marketing leaders understand the value of early planning. There are many benefits of completing marketing plans and budgets early. If technology investments are part of your marketing plan, you can start your research before year-end to give you a jump on making purchasing decisions in the New Year.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Convince & Convert

JANUARY 8, 2014

A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.

Planning 144

Planning Marketing Budget Creation Budget Programs Paid Content 144

KEO Marketing

OCTOBER 11, 2016

Developing a solid marketing budget is an important part of creating an effective marketing plan. Without a marketing budget that clearly defines strategies and allocations, a B2B marketing program can get sidetracked and lose effectiveness. Define your 2017 marketing strategy.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Allocation 48

Kapost

MARCH 31, 2017

For many companies, the topic of a content marketing budget leaves a huge question mark. That’s why it’s crucial to anchor your strategy (and budget) around function. Map your budget to what your organization needs to decrease friction and enhance the quality of communication with your target audience.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 48

KEO Marketing

AUGUST 24, 2016

Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Guidelines Budget Programs 48

Vision Edge Marketing

JULY 26, 2018

In fact, it is the second primary responsibility after Marketing Performance Management of the Marketing Ops function for Value Creators. Source: Cooking Up the Best Marketing Performance , The 2017 Marketing Performance Benchmark Study. MarTech still accounts for as much as 20% or more of the Marketing budget.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

Allocadia

DECEMBER 22, 2017

It’s planning season, marketers. Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Are you donning your boxing gloves?

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

DiscoverOrg

FEBRUARY 2, 2017

Well, IT budgets were still pretty big back then, so that’s one simple reason. According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. Why so high?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

Allocadia

APRIL 16, 2019

It’s planning season, marketers. Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Are you donning your boxing gloves?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

ClickZ

OCTOBER 17, 2019

Titled “ Martech: 2020 and Beyond ,” the report explores current and future trends about spend, budget, skills needed, investments made, and more. Global market size could be $121 billion. Martech budgets have increased 25% in North America since last year. Market size of martech. billion in 2019.

Budget Programs 68

Budget Programs Paid Search Agency Marketing Automation Services Marketing Budget Creation 68

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Convince & Convert

MARCH 4, 2016

Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Engagement is a key indicator of marketing success.

Budget Programs 106

Budget Programs ROI Marketing Automation Services Marketing Budget 106

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Learn more about ABM and the tools that enable the approach. Salesforce makes Robotic Process Automation acquisition.

Enterprise Management 109

Enterprise Management Work Management Account Based Marketing Marketing Management 109

KEO Marketing

SEPTEMBER 8, 2016

An effective marketing strategy begins with creating a solid and well-thought-out budget. Proper allocation of dollars based upon fixed and variable costs as well as growth in tactics and programs will help prevent the negative impact of overspending. For example: Lean Marketing Plan. Target Plan.

Budget Programs 48

Budget Programs Marketing Budget Marketing & Strategy Marketing Strategy 48

Contently

DECEMBER 5, 2016

After all, scaling your content marketing program is on a lot of people’s minds right now. 2017 is approaching, so it’s time to plan how we’re going to kick ass next year. And there’s never a more optimistic time in content than when you’re planning your ideal budget.

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

KEO Marketing

SEPTEMBER 26, 2016

Selecting a marketing agency based upon budget does not mean that you should choose the cheapest. On the contrary, sometimes one of the more premium marketing agencies may be your best choice budget-wise because what you want is value , not just inexpensive work. Scenarios could include: Lean Marketing Plan.

Demand Generation Agencies 48

Demand Generation Agencies Paid Search Agency Advertising Agencies Budget Programs 48

KoMarketing Associates

FEBRUARY 1, 2018

According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017. ABM adoption is growing because the ROI can be very compelling, whether it’s more opportunities, increased deal velocity or better efficiency from existing marketing budgets.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Hinge Marketing

AUGUST 16, 2017

Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. Download the Marketing Planning Guide and develop a robust marketing plan that generates leads and builds your reputation. What to expect in 2018.

Planning 93

Planning Marketing Plans Marketing Budget Creation Tips 93

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

Martech

AUGUST 19, 2022

Technical debt in the case of marketing technology is similar to that of software development projects. Today, with the cloud, data-driven marketing, mobile, e-commerce, cybersecurity, and untethered consumers who move faster than every brand they engage with, CMOs often spend more on technology than their CTO colleagues.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Marketing Budget 106

B2B Marketing Directions

SEPTEMBER 20, 2020

A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). A majority of B2B marketers (59%) say they are “significantly” pressured to generate additional leads by upper management. LinkedIn Pulse ). HubSpot ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Marketing Insider Group

OCTOBER 21, 2021

Because Google told us content marketing is the best way to rank for buyer search. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Voice-powered Everything.

Marketing AI 358

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 358

Only B2B

NOVEMBER 27, 2019

Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Key takeaway: It is important that you have a documented demand generation plan which fits into the bigger realm of your marketing plan.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Only B2B

FEBRUARY 22, 2018

7 Top Marketing Automation Tools for SMBs. What are the best marketing automation tools for today’s small to medium businesses? This is especially true when it comes to marketing. So, what are the top tools for entrepreneurs, startups, and SMBs? What Marketing Automation Can Do. Productivity.

Marketing Automation Services 96

Marketing Automation Services Budget Programs Marketing Budget Creation Enterprise Management 96

KEO Marketing

SEPTEMBER 20, 2016

Creating a marketing budget is a difficult task at best. But the budgeting process can be controlled. To give you another perspective on budgeting, here are a few suggestions from marketing agencies – because the world of marketing is both science and art, and the online tools and technologies change from day-to-day.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Budget Programs Ad Agencies 48

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Video Consumption Statistics 18.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Hinge Marketing

OCTOBER 19, 2017

If you are considering, or about to embark on, a rebranding program for your firm, you have an exciting opportunity ahead of you to change the way prospective clients think about your organization. Brand design is the process that will take you from here to there. What Is Brand Design? Brand Design vs. Branding vs. Brand.

Marketing Budget 90

Marketing Budget Marketing Budget Creation Design Service 90

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. staff turnover, budget cuts, a change in leadership).

Research 98

Research Planning Marketing Budget Creation Content Marketing 98

Engagio

JULY 18, 2018

The research underscores where companies are at with their ABM programs and the key challenges they are facing. of companies are currently using a mix of ABM and traditional demand generation programs. We asked, “ What marketing strategies do you currently use? One question that remains is “where do you get the budget for ABM?”

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. 9 Stats That Will Make You Want to Invest in Content Marketing.

Research 88

Research Top of Funnel Content Marketing Budget Programs 88

ANNUITAS

MARCH 4, 2014

By 2017 the CMO will spend more on technology than the CIO. ”. Consider her first point on how marketing is becoming increasingly technology-based … absolutely true, but not necessarily a good thing. When you let the architecture of the technology outline the strategy of the program, well, it’s not really a strategy is it?

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

KEO Marketing

NOVEMBER 7, 2017

Content marketing, social media, search engine optimization, analytics, and other online activities are vastly different today than they were just a few years ago. Deciding how to prioritize, budget, and implement your digital marketing efforts can create many challenges.

Marketing Budget 48

Marketing Budget Allocation Service Planning 48