DemandBase

NOVEMBER 3, 2019

The Marketing Technology Landscape created by Scott Brinker & Chiefmartec.com is a case in point — back in 2017, they branded it the ‘Martech 5000’ but the number of technologies kept growing; fast-forward to 2019 and it’s over 7000! But as I always say, “You can’t buy your way into ABM success.”

Account Based Marketing 56

Account Based Marketing ABM DemandBase Forrester 56

Business Brainz

JULY 11, 2021

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Terminus

JUNE 16, 2020

Forrester Research predicts that by 2017, online display ad spending will reach $28 billion. If you have considered dipping your feet into the waters of targeted display advertising as part of your B2B account-based marketing strategy, here are a few reasons that will encourage you to take the plunge.

Account Based Marketing 26

Account Based Marketing Top of Funnel Display Paid Search Agency 26

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software.

Work Management 118

Work Management Marketing Management Marketing Automation Services Advertising Agencies 118

KoMarketing Associates

MAY 30, 2017

For B2B marketers, the information herein can help guide forward-thinking marketing focus and areas of opportunity and challenge in the future. 2017 Digital Yearbook from We Are Social Singapore. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. The Search Landscape in 2017 from Rand Fishkin.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Adobe Experience Cloud Blog

JANUARY 30, 2019

Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. What’s a marketer to do? And only 11% expressed extreme confidence in 2018.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Forrester B2B

OCTOBER 18, 2017

This past Tuesday evening (October 17), TechTarget and Discover.org invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends. If you missed it, here’s a quick synopsis: It’s 2017. ABM was new in 2004, but not any longer.

Account Based Marketing 43

Account Based Marketing ABM Marketing Prospects Marketing & Strategy 43

Biznology

DECEMBER 29, 2017

More growth in marketing technology—and more consolidation. Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. In 2017, he counted 5,381 solutions, up 40% from the year prior. I predict major M&A next year.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Adobe Experience Cloud Blog

MARCH 13, 2017

You can expect to walk away with a new outlook that will help you guide innovation in your marketing efforts and change course for how your brand earns relevance with a new generation of customers. However, measuring performance gets trickier as marketers struggle to relate individual interaction metrics to high-level business outcomes.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Terminus

MAY 24, 2017

When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM) because it’s a proven strategy to grow revenue. Why It’s Up to CEOs to Pave the Way with ABM.

Account Based Marketing 22

Account Based Marketing Lead Ranking Marketing Qualified Leads B2B Thought Leadership 22

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. So how do you humanize your marketing? According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.”

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Biznology

JANUARY 22, 2019

Our field has long focused on selling to entities—accounts, buying groups, with rational, specific needs—and so we tend to stick to the facts. So Forrester predicts , and I agree. Like ABM in 2017, and intent data in 2018. But it’s time to be more human.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. That’s where things start to break down, and the gap between marketers and their audience widens. Think about a typical martech stack, composed of a CMS, CRM, MAP, and maybe an ABM tool.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Valasys

NOVEMBER 21, 2019

The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before. Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant.

Planning 58

Planning Studies B2B Marketing Trends 58

Kapost

APRIL 19, 2017

Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017. And with that, here’s my plan so far for maximizing the Marketo Marketing Nation Summit. Where: Room 2002/2004.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Vidyard

OCTOBER 31, 2017

At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. There will be 20 sessions in all!

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Accounts, Contacts, and Products All Matter.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

The ABM Agency

JANUARY 13, 2022

Reading Time: 7 minutes Everyone Defines ABM Differently, So How Much Should I Expect An ABM Campaign To Cost. Depending on the size of your business and the accounts you target, the cost of your ABM campaigns can vary greatly. The landscape of B2B marketing has changed.

Account Based Marketing 52

Account Based Marketing Advertising Agencies Cost Paid Search Agency 52

The ABM Agency

JANUARY 13, 2022

Reading Time: 7 minutes Five key components to consider when determining the cost-per-value of your ABM initiative. Depending on the size of your business and the accounts you target, the cost of your ABM initiative can vary greatly. The landscape of marketing has changed.

Account Based Marketing 52

Account Based Marketing Advertising Agencies Cost Paid Search Agency 52

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. It would repeat in 2015, 2016 and 2017. The report named Okta as one of the top leaders in the space.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Rollworks

JUNE 3, 2018

Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. Account-based marketing is a highly-targeted approach.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Engagio

MAY 19, 2020

The verdict is in: ABM still delivers superior results. Source: SiriusDecisions 2019 State of Account-Based Marketing Study). As a sales leader, you may be thinking that the ideas behind Account-Based Marketing isn’t new, and you’re right. Sales has always been focused on accounts.

Sales Management 62

Sales Management Account Based Marketing ABM Top of Funnel 62

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. 10% of marketing budget is spent on social media . “ Account-Based Marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

6sense

MAY 9, 2017

Panasas: experienced 4x lift in account-based marketing media conversions. Register here for the upcoming session at SiriusDecisions Summit 2017!

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Engagio

MAY 21, 2021

Focus your time and resources on accounts most likely to drive revenue. ABX is a super-efficient strategy that targets 100 percent of your time, budget, and effort on the named accounts your company decides have the greatest potential. ABM aspires to be ‘zero-waste’ marketing. Marketing and Sales alignment.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Adobe Experience Cloud Blog

MARCH 17, 2017

For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. It’s not just for marketing operations and Marketo consultants! In 2016, it was the account based-marketing (ABM) solution. I can’t wait to see what will be improved or introduced in 2017!

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Hubspot

MAY 16, 2017

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. Source: Lenovo's presentation on Intent-Based Marketing at B2B Marketing Exchange 2017. Social Media-Based Intent Data. This is known as the Discover stage within the buying journey.

Intent Data 71

Intent Data Intent Lead Ranking Campaigns 71

PathFactory

SEPTEMBER 12, 2018

According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. To successfully refresh your perspective, Forrester points out marketers must: Tether to your customer experience.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

KoMarketing Associates

NOVEMBER 21, 2017

For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year. Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Account-Based Marketing.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

6sense

MAY 24, 2017

As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 Summit had a little bit of everything for everyone. What a four-time Grammy nominee and B2B marketers have in common.

B2B Marketing 59

B2B Marketing B2B B2B Sales Sales Cycle 59

Markempa

DECEMBER 27, 2018

Read Why Marketers Fail at Customer Empathy and How to Fix it #9: Putting Empathy in Account Based Marketing We can get so caught up in our Account-based Marketing (ABM) strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts.

Lead Generation 67

Lead Generation Account Based Marketing Marketing Qualified Leads Lead Ranking 67

NetLine

AUGUST 2, 2023

For example, one of the most popular is the SiriusDecisions Demand Waterfall (known also as the Demand Unit Waterfall since 2017). Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

OCTOBER 13, 2020

Even in the five short years since I started Engagio and the ABM movement took off, the landscape began to look completely different. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Rise of Account Based Marketing (ABM).

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126