Business Brainz

JULY 11, 2021

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Adobe Experience Cloud Blog

JANUARY 30, 2019

B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. What’s a marketer to do? Fine-tune your data collection process.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Adobe Experience Cloud Blog

MARCH 13, 2017

Bryan Kramer , President and CEO of Pure Matters, will share practical tools you can use right now to connect with other humans and be better marketers, managers, and fellow members of the human race in his session, Human to Human: #H2H: Learn to Speak Human, Share Human, and Market Human. Marketers Need to Evolve.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Biznology

DECEMBER 29, 2017

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. End-of-the-year predictions are a dangerous business.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

DemandBase

NOVEMBER 3, 2019

The Marketing Technology Landscape created by Scott Brinker & Chiefmartec.com is a case in point — back in 2017, they branded it the ‘Martech 5000’ but the number of technologies kept growing; fast-forward to 2019 and it’s over 7000! But as I always say, “You can’t buy your way into ABM success.”

Account Based Marketing 56

Account Based Marketing ABM DemandBase Forrester 56

Terminus

JUNE 16, 2020

Forrester Research predicts that by 2017, online display ad spending will reach $28 billion. If you have considered dipping your feet into the waters of targeted display advertising as part of your B2B account-based marketing strategy, here are a few reasons that will encourage you to take the plunge.

Account Based Marketing 26

Account Based Marketing Top of Funnel Display Paid Search Agency 26

6sense

MAY 10, 2017

So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech. Obviously the core of every ABM strategy is the account list. Taking the guesswork out of ABM. 33% lift in win rates.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. Now it’s time for sales to step up.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Terminus

MAY 24, 2017

When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM) because it’s a proven strategy to grow revenue. Why It’s Up to CEOs to Pave the Way with ABM.

Account Based Marketing 22

Account Based Marketing Lead Ranking Marketing Qualified Leads B2B Thought Leadership 22

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. So you can succeed.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Predictive Model #1: Account Fit.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Valasys

NOVEMBER 21, 2019

The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before. Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant.

Planning 58

Planning Studies B2B Marketing Trends 58

Vidyard

OCTOBER 31, 2017

At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. Lucky for you, you don’t have to answer it alone.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

The ABM Agency

JANUARY 13, 2022

Reading Time: 7 minutes Everyone Defines ABM Differently, So How Much Should I Expect An ABM Campaign To Cost. Depending on the size of your business and the accounts you target, the cost of your ABM campaigns can vary greatly. The landscape of B2B marketing has changed.

Account Based Marketing 52

Account Based Marketing Advertising Agencies Cost Paid Search Agency 52

The ABM Agency

JANUARY 13, 2022

Reading Time: 7 minutes Five key components to consider when determining the cost-per-value of your ABM initiative. Depending on the size of your business and the accounts you target, the cost of your ABM initiative can vary greatly. The landscape of marketing has changed. Looking at the cost-per-value of ABM initiatives.

Account Based Marketing 52

Account Based Marketing Advertising Agencies Cost Paid Search Agency 52

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. But the few who did, saw the opportunity to better manage their growing portfolio of cloud or web apps.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

6sense

MAY 9, 2017

The Waterfall has become famous for improving visibility into the health of the lead funnel and driving increased revenue from marketing and sales investments. Instead of waiting until a potential buyer “raises their hand” to opt into becoming a lead, marketing and sales must start working on a prospect long before that.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Engagio

MAY 19, 2020

The verdict is in: ABM still delivers superior results. Source: SiriusDecisions 2019 State of Account-Based Marketing Study). As a sales leader, you may be thinking that the ideas behind Account-Based Marketing isn’t new, and you’re right. Sales has always been focused on accounts.

Sales Management 62

Sales Management Account Based Marketing ABM Top of Funnel 62

6sense

MAY 24, 2017

As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 Summit had a little bit of everything for everyone. Some of us have sales cycles that take longer than Jewel’s rise to fame.

B2B Marketing 59

B2B Marketing B2B B2B Sales Sales Cycle 59

KoMarketing Associates

NOVEMBER 21, 2017

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Rollworks

JUNE 3, 2018

Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. Account-based marketing is a highly-targeted approach.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Hubspot

MAY 16, 2017

You can start this process by gathering intent data from the broader web. If the only actions you're tracking are email clicks, webpage visits and other engagements with your company , you are only tracking leads that are "in-market", or actively in the buying process. Social Media-Based Intent Data. What is Intent Data?

Intent Data 73

Intent Data Intent Lead Ranking Campaigns 73

Engagio

OCTOBER 13, 2020

Even in the five short years since I started Engagio and the ABM movement took off, the landscape began to look completely different. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

MAY 21, 2021

The benefits of Account-Based Experience (ABX) are clear and well-documented, including: Zero waste. Improved post-sale expansion. Marketing & Sales alignment. Let’s break it down: GTM strategy : A fundamental strategy that spans all your go-to-market efforts; not a simple campaign or tactic.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Engagio

OCTOBER 1, 2019

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

PathFactory

SEPTEMBER 12, 2018

According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. To successfully refresh your perspective, Forrester points out marketers must: Tether to your customer experience.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

DemandMatrix

JULY 1, 2020

Sales retention is one of the primary worries of any B2B player in today’s ever-competitive commercial arena. Acquiring more customers elevates the sales graph. As per several studies, repeat sales are what every business aims at as it because 68% of sales come from existing customers. Adopt Account-Based Marketing.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

Markempa

DECEMBER 27, 2018

Read Why Marketers Fail at Customer Empathy and How to Fix it #9: Putting Empathy in Account Based Marketing We can get so caught up in our Account-based Marketing (ABM) strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts.

Lead Generation 67

Lead Generation Account Based Marketing Marketing Qualified Leads Lead Ranking 67

Full Circle Insights

JUNE 27, 2022

The time is ripe for Account Based Marketing. In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

JUNE 27, 2022

The time is ripe for Account Based Marketing. In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Porch Group Media

NOVEMBER 20, 2019

According to research by Ascend2, 56% of marketers believe that predictive analytics is the most effective AI app for personalization. However, 48% of marketers also state that this is one of the most difficult tactics to execute. This makes marketing tech the single biggest investment area for marketing resources.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. That’s why we’re introducing Full Circle ABM.”.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Valasys

MAY 29, 2020

According to Emailmonday, on an average 51% of the companies are using marketing automation and about 58% of the B2B companies are planning to embrace the technology. 2 Automating Processes and Optimum utilization of the Marketing Resources. 4 Improving Customer Experience and Personalization.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

MARCH 23, 2021

Company Offers a Combination of Three Popular Products — Funnel Metrics, Campaign Attribution and Digital Source Tracker — at a 15% Discount. Marketing efficiency is a huge focus, and we’ve seen users double their productivity by improving processes and making more informed campaign spend decisions.”. SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52