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6 Reasons to Repost Your Content on Social Media

Act-On

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. And who among us doesn’t need to hit the ground running in 2016? How Predictive Marketing Works. Top Marketing Challenges in 2016. Predictive Playbook for Account-based Marketing.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

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How Does Content Marketing Drive Sales?

Brandpoint

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report , organizations are increasing their spending on content marketing, with the biggest increase in content creation.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.”

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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. of marketers said converting leads to customers/revenue was theirs.

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Elaine Ip (@_elaineip) November 9, 2016.