2015 PPC Search Engine Marketing SEM 
The Point
NOVEMBER 10, 2016
In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. Sewell, Spear President.
Webbiquity
MARCH 1, 2016
Of course, search, like all other digital marketing tactics, continues to evolve. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. Just 30% of startups say they use SEO for marketing. Payfirma ).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brandpoint
JANUARY 23, 2020
It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform.
QuanticMind
MAY 17, 2018
Nothing is as frustrating as knowing an amazing marketing technique exists like PPC, but not knowing how to optimize it to increase PPC Sales. No one needs to tell you, for instance, that PPC advertising works. It certainly did to language acquisition company Babbel back in 2015. How much should you bid?
SocialPilot
FEBRUARY 9, 2024
This web marketer can be found expressing his fondness for AI and what it holds for us in the future on Twitter. 1 Content Marketing Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Jeff is a major player in content marketing, but his expertise doesn’t stop there.
KoMarketing Associates
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.
Webbiquity
JUNE 23, 2015
Marketers spend a lot of money online; overall, U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). And in PPC search ads, 86% of all ad impressions accrue to the top four spots.
Expert insights. Personalized for you.
222 
Let's personalize your content