Remove 2015 Remove Emarketing Remove Video Marketing Remove Youtube
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50+ Video Marketing Stats That’ll Change How You View Video Marketing

ClearVoice

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. Wistia ).

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Video Measurement Is Broken. Here’s How to Fix It

Contently

The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape. Although he definitely would’ve been a YouTube star.). But with video, the metrics are crude; every platform has a different definition for how much time counts as a view.

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The Top 10 Stats from 2015 that Show the Importance of Video Marketing

Content Standard

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Online Video Views Are Rising Rapidly.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

eMarketer ). eMarketer ). “Near Me” searches have risen 900 percent since 2015. eMarketer ). Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. eMarketer ).

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B2B Content Marketing: Will Video Kill eBooks?

markempa

“We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. The Falling Cost of Video. “A

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Here’s How People Avoid Watching Pre-Roll Videos

Contently

Three things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. Perhaps even more telling is that 20 percent of users will close the video altogether.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.