Adobe Experience Cloud Blog

OCTOBER 2, 2017

The simple fact is that staying on top of your marketing data, ensuring it’s all constantly accurate, and piecing it all together isn’t humanly impossible. Any marketer foolhardy enough to try will soon find themselves totally overwhelmed, and spending all their time attempting in vain to managing data they can’t possibly process.

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Marketing AI Marketing Automation Services Work Management Marketing Management 134

Adobe Experience Cloud Blog

MAY 13, 2014

But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters. That’s why enterprise marketers should strongly consider using marketing automation consultants, such as those offered by Marketo’s INNOVATE program.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

ViewPoint

OCTOBER 1, 2015

What are sales and marketing leaders saying about it? 1) Marketing must lock arms with sales and have a solution selling mindset. You can’t just “align marketing and sales.” Using email and nurture through your ole “reliable” marketing automation system to nurture within an account is not an ABM strategy.

Account Based Marketing 120

Account Based Marketing Lead Generation Sales Qualified Leads Marketing Automation Services 120

SugarCRM

JANUARY 13, 2016

Why every modern marketing organization needs CRM, marketing automation and social media platforms. Every marketing team today wants to know: How can we be more strategic and effective in everything we do? Marketing Technology is Exploding, But it All Goes Back to the Core Three.

Marketing Automation Services 50

Marketing Automation Services CRM Marketing Automation Digital Marketing Funnels 50

Engagio

NOVEMBER 14, 2023

ABM began to really take off in 2015 with the entrance of new players, including Engagio and Terminus, and has continued to grow in popularity and maturity since then. Conclusion As we take stock of ABM’s past and peer into its future, we are reminded of its profound influence on B2B marketing.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Valasys

MARCH 6, 2019

In a statement released by Brad Owen, the NeverBounce CEO, he states that both DiscoverOrg and NeverBounce have a commitment to ending bad sales and marketing data. NeverBounce has a verification process that checks each email up to 75 times. DiscoverOrg has noted that the average B2B database has a decay rate of 3% per month.

Email Marketing 49

Email Marketing Zoominfo Work Management Marketing Automation Services 49

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. I’ll save you some time: It’s process. Process alone is the greatest gap we see in today’s modern marketing environments. Software without process is a guaranteed problem.

Marketing Automation Services 96

Marketing Automation Services Buyer Personas Education Barriers 96

xiQ

APRIL 12, 2016

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 in December 2015, we have hit several milestones. Put content curation to work for you with the xiQ , a Smart Selling Tools’ pick for Top Marketing Tool of 2015.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

markempa

APRIL 6, 2015

You’ll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time. At the same time, the company expanded its email follow-up process and was able to increase the amount of personal data collected over time. Identify the prospect’s stage in the buying process.

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Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Leadspace

OCTOBER 16, 2017

The simple fact is that staying on top of your marketing data, ensuring it’s all constantly accurate, and piecing it all together isn’t humanly impossible. Any marketer foolhardy enough to try will soon find themselves totally overwhelmed, and spending all their time attempting in vain to managing data they can’t possibly process.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Customer Experience Matrix

NOVEMBER 21, 2014

This makes it extremely flexible, which is very important in the fluid world of marketing information. Mongo is also fast and scalable and good for analytical processing in general. There are no standard integrations for marketing automation or CRM. General release of the prediction tool is planned for early 2015.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Lead Liaison

SEPTEMBER 12, 2016

The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. Founded in 2010, Pipedrive proves themselves time and time again, winning awards like “ Best Enterprise SaaS B2B in 2015 ”. Data is pushed from the system into the CRM instantaneously.

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Lead Liaison Marketing Automation Services Enterprise Management Leads 48

Vidyard

MARCH 15, 2021

And Marketing automation provider Act-On, found that personalizing its videos resulted in more recipients actually viewing the content. For inbound marketing, you can gate your video with a form that collects information that you can then use to personalize the video. ABM and Sales Running an ABM program?

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Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Hubspot

NOVEMBER 18, 2011

Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil ) of marketing automation, there are still some people that are a little squeamish about the concept. The Marketing Automation Industry. Marketing Automation Challenges.

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Stats Marketing Automation Services Marketing Automation Automation 28

SmartBug Media

NOVEMBER 11, 2019

As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads. Below we offer four tips that will help you build a well-oiled digital marketing, lead generation machine.

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Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

ClickDimensions

NOVEMBER 1, 2018

He enjoys combining business expertise with technological tools like CRM and marketing automation — specifically ClickDimensions – to gain a competitive edge in today’s business environment. Sheila Brands is a long-time CRM certified professional with a strong interest in marketing, in particular email marketing.

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Advertising Agencies Work Management Marketing Management Marketing Automation Services 40

Valasys

OCTOBER 9, 2019

The results of the survey on the 8 th of October 2019 & just a week prior Engagio had announced new solutions to integrate the endeavors of the marketing & sales departments to win new businesses & drive better customer engagement & growth in the number of prospects. About Research In Action GmbH.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

LeanData

APRIL 8, 2015

April 8, 2015 — LeanData, Inc. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData is also compatible with other marketing automation platforms. Visit LeanData at the Marketo Marketing Nation™ Summit.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

It’s no secret that marketers are investing heavily in technology to boost the ability to engage and delight customers. For example, my team at Integrate recently examined its customers’ lead generation efforts and found that on average of nearly 40% of lead data was identified as poor quality (report to be published in January 2015).

Sales Management 48

Sales Management Marketing Attribution Marketing Automation Services B2B Thought Leadership 48

xiQ

APRIL 12, 2016

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 in December 2015, we have hit several milestones. Put content curation to work for you with the xiQ , a Smart Selling Tools’ pick for Top Marketing Tool of 2015.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Hubspot

APRIL 16, 2019

On top of the free email tool, you can use the HubSpot CRM for free to create tailored touch-points for your customers. HubSpot email is automatically connected with the HubSpot CRM, so you can tailor relevant emails based on any details you have -- such as form submissions and website activity.

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Marketing Automation Services Enterprise Management Work Management Email Marketing 78

ClickZ

FEBRUARY 21, 2020

She leads a global team of marketers focused on advancing Salesforce’s mission to bring companies and customers together through their acclaimed customer relationship management (CRM) platform.

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Enterprise Management Work Management Marketing Management Advertising Agencies 144

Allocadia

APRIL 16, 2019

Back in 2015, chiefmartec.com reported that 91% of marketers felt they didn’t have a complete or fully utilized tech stack. Marketing Automation – execute effectively. Although likely not the only channel you’ll be using for campaign execution, email and digital marketing will play a big part.

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Planning Work Management Marketing Management Paid Search Agency 40

Vidyard

MAY 7, 2015

” – Product Director, Pharma (Rx) Salesforce’s 2015 State of B2B Marketing report found similar results, with 62% of B2B marketers planning to increase their video marketing budgets in 2015. In my 2016 plan, I have budgeted $15 million.”

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Marketing Report ROI Planning Video Marketing 51

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

SnapApp

JANUARY 6, 2015

The assessment covers key problem areas for sales/marketing alignment, including questions like “Do you have an agreed-upon definition of the word ‘lead’?” In order to find out their Superhero type, users were required to fill out a lead form, pushing these prospects and their rich data into Unitrends’ marketing automation system.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

LeanData

APRIL 8, 2015

April 8, 2015 — LeanData, Inc. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData is also compatible with other marketing automation platforms. Visit LeanData at the Marketo Marketing Nation™ Summit.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

April 8, 2015 — LeanData, Inc. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData is also compatible with other marketing automation platforms. Visit LeanData at the Marketo Marketing Nation™ Summit.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Content Standard

OCTOBER 6, 2014

Go agile in your processes and production. But as an emerging content marketing champion within your enterprise organization, you’ll want to understand what you’re up against. But as an emerging content marketing champion within your enterprise organization, you’ll want to understand what you’re up against.

Lead Ranking 40

Lead Ranking Enterprise Management Work Management Marketing Management 40

Martech Advisor

NOVEMBER 27, 2019

Are your sales enablement strategy, process, and tools enough to help them compete effectively? Modern sales enablement platforms help connect all the elements of the marketing and sales tech stack. This means infusing sales enablement elements across email, CRM, marketing automation, sales readiness and sales productivity tools.

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66

Content Standard

FEBRUARY 9, 2015

In this blog, I’ll share some of the success principles that tech marketers at enterprises and SaaS start-ups can apply as they pursue aggressive growth projections in 2015—for both enterprise-level and start-up content marketing. They know content marketing delivers, and the magic of its science often requires tools.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. From marketing to sales.

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Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 5, 2013

I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers.

Work Management 48

Work Management Marketing Management Marketing Automation Services Service 48

LeanData

APRIL 15, 2014

With a crowd of over 5,000 attendees (more than double the prior year), Moscone was filled with global marketers from Marketo’s growing customer base and prospects, along with industry analysts, consultants, and a host of specialists to help with Marketo and CRM implementations.

Marketing Management 40

Marketing Management Marketing Automation Services Marketo Paid Search Agency 40

LeanData

APRIL 15, 2014

With a crowd of over 5,000 attendees (more than double the prior year), Moscone was filled with global marketers from Marketo’s growing customer base and prospects, along with industry analysts, consultants, and a host of specialists to help with Marketo and CRM implementations.

Marketing Management 40

Marketing Management Marketing Automation Services Marketo Paid Search Agency 40

Adobe Experience Cloud Blog

MAY 1, 2015

Here’s the situation: it’s not news that the buying process has changed. And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? The process needs to adapt to ensure continued success. Q1 has come and gone but you still have plenty of time to make 2015 your best year yet.

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B2B Sales Top of Funnel Lead Ranking B2B Thought Leadership 48